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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini NA V12 swan song a track-only 830-hp Aventador SVR?

According to a poster on a McLaren Life forum and picked up by The Supercar Blog, Lamborghini is preparing a small-batch, track-only model to begin deliveries around 2021. At the end of last month, user Champagne612 wrote that he (or she) was "Going to spec next week and test drive the SVR V12 track version of AV." In the words of Champagne612, this Aventador SVR is the last hurrah for Lamborghini's naturally aspirated 6.5-liter V12, a flourish before hybridization becomes necessary on the brand's iconic powerplant. Supposedly, only 40 SVRs will be made, each one producing 830 atmospheric horsepower. That would give the SVR 60 more horses than the road-legal SVJ. Lamborghini's only made two other SVR models. In 1968, there was the one-of-one Miura Jota SVR, a customer-request Lamborghini brewed with a mix of outsourced parts. More relevant to this latest car, in 1996 Lamborghini built 31 examples of the Diablo SV-R — based on the Diablo SV — to form a one-make race series. It's not clear if the coming SVR will be just a customer track-day car, a la the new Porsche 911 GT2 RS-based 935, or if Lamborghini has larger plans, a la the Ferrari FXX-K program. The Sant' Agata brand has leaned even more into the customer racing vibe of late, with a Urus one-make series planned, and the customer-request, road-legal Aventador-based SC18 Alston unveiled last year (pictured). Based on that, there's chatter that an Aventador SVR could be a feint at the so-called hypercar class opening next year in the World Endurance Championship. The connection seems more than tenuous, but it's not impossible. Lamborghini CEO Stefano Domenicali said at the Goodwood Festival of Speed that the carmaker was perusing the hypercar regulations taking effect in 2020 until about 2025, and told Autocar that the SC18 Alston "shows that we have internal capabilities for such a [Le Mans] project." Those rules require a minimum weight of 1,100 kilograms, maximum combined output of 750 hp — an optional hybrid system can contribute no more than 270 hp — and a minimum of 20 production versions built over two years. Save for the fact that committed entries from Aston Martin and Toyota are much more slippery than any Lamborghini, the rules on paper put an Aventador-based model firmly in the mix, and unresolved regulations limiting downforce and mandating a minimum drag figure could inch an Italian competitor closer to the mark.

Use your Lamborghini Aventador to roast weenies

The Lamborghini Aventador is more than an obscenely fast supercar - it's also a ridiculously expensive barbecue. At least, that's what this video would have you believe. SCD-TV shows one of the extra uses for that shiny new Aventador in your driveway, by cooking a sausage while it belches flames out of its back end.
Now, we aren't entirely sure how good the finished sausage will be. After all, we kind of imagine that a ton of fire over such a short period of time would kind of just sear the outside while leaving the inside of the casing undercooked. Maybe the Aventador would be better suited to roasting marshmallows. There's also the question of just what's been spewed onto the hot dog by the exhaust of the Aventador. Besides not being too tasty, we aren't sure it'd really be a safe sausage to eat.
Check out the full video below to see something far beyond the average grill.