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Lamborghini's next limited-edition experimental supercar coming soon

Lamborghini plans to release a very limited-edition supercar, which is at the time of writing still unnamed. As the company's R&D director Maurizio Reggiani said to CarAdvice in an interview, "Soon we will present to our most important customers a new version of what we call a one-off." By "one-off," Reggiani says the company means a short run of experimental cars created to showcase a new design direction and to introduce new technology, like the Lamborghini Centenario did. Call the resulting supercar a sellable concept car, if you will. In the Centenario, Lamborghini brought out rear-wheel steering. The new car would show the design direction of the Aventador's eventual replacement. What's more, Reggiani expects the upcoming car to be sold out by the time it is announced, just as the Reventon and its roadster version, the Veneno and the Sesto Elemento did. " We will announce it with our loyal customers that wait for this, we don't need to do more, we arrive at the motor show and the production is already sold out." CarAdvice deduces that the new car will be announced at the Geneva Motor Show next March, where Lamborghini will also show the new Urus – which will break cover in December. It will be a plug-in hybrid with a twin-turbo V8 engine. When Reggiani discussed the Urus with Autocar in December, he said that Lamborghini will keep turbocharging out of its supercars; the Urus needs the grunt that turbos provide, but the supercars will need the responsiveness of a naturally aspirated engine. Whether the "one-off" series car will still be naturally aspirated remains to be seen.Related Video:

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini say no to turbos in supercars, for now

Lamborghini is preparing to launch what will not only be its first crossover (discounting the LM002 that was a proper truck), but also looks to be its first turbocharged model as well. But will the upcoming new Urus open the door for more artificially boosted Lambos in the future? That was the question on our minds when Autoblog caught up with Stephan Winkelmann at the opening of the new Trigeneration Plant in Sant'Agata Bolognese. "Naturally aspirated engines are still the best engines which are on the market for super sports cars, in terms of acceleration, in terms of sound," said Lamborghini's chief executive during a roundtable discussion at the factory. "And unless there is [something] better, we are going to keep them." "Naturally aspirated engines are still the best. Unless there is something better, we are going to keep them." "We are constantly looking for alternatives. We are constantly seeing what we can do to make them better," said Winkelmann. "And there will maybe a day when we are introducing turbos, when the turbos are equalizing or being better than naturally aspirated engines." That moment just hasn't come yet, in Lamborghini's estimation. This in sharp contrast to rivals like Ferrari and McLaren (to say nothing of its sister company Porsche) which are wholeheartedly embracing turbocharged engines, as well as hybrid propulsion. Any engine, turbocharged or otherwise, used to propel the Urus would not be so easily slotted into one of its mid-engined supercars, either. "Usually an SUV engine has a different stroke, so usually those engines have to be adapted if you want" to use them in mid-engined supercars, said Winkelmann. "Then they're at the front so you have to turn them, and if this is going to make sense, I don't know. At this time there are no plans to do that, but in general, these engines are not suitable" for models like the Huracan or Aventador. "There would be a day when we think that turbo can be better than naturally aspirated. And that day, we will step into it."