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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

The fastest SUV in the world is a Lamborghini

Lamborghini just unveiled the Urus. It’s the second SUV in the Italian sports-car makerÂ’s history. Urus will cost around $200,000 when it hits showrooms in the spring of 2018. For more detail head over to https://www.autoblog.com/videos/ Lamborghini SUV Autoblog Minute Videos Original Video urus

Lamborghini: We did not cheat on Nurburgring record

"Why would we [cheat]? We have all the data, all the GPS data. It's verified. It's already verified." – Lamborghini CEO Stefano Domenicali Lamborghini is doubling-down on the legitimacy of the Huracan Performante's production-car record at the Nurburgring. The Italian supercar maker should have been on a high when it launched its Huracan Performante at the Geneva Motor Show, but it was instead forced to defend the 6:52.01 lap time on the Nurburgring's Nordschleife circuit in the wake of criticism. Skeptics suggested the footage had been sped up from a rate of 24 frames per second to 25, arguing the 'authentic' lap time would have been closer to 7:08. James Glickenhaus, the owner of ultra-low volume supercar maker Scuderia Cameron Glickenhaus, even called for the circuit to hold a special day to verify production car lap times. View 12 Photos "Why would we [cheat]?" Lamborghini CEO Stefano Domenicali asked incredulously. "We have all the data, all the GPS data. It's verified. It's already verified. "The simulation we did before we did the lap was already better than the previous time [set by Porsche's hybrid supercar, the 918 Spyder]. "What we saw was the great potential of active aerodynamics. The Nurburgring is a lot of partial throttle and long corners. The SV [Aventador] was for sure faster on the straight, but the lap [by the Performante] was all recorded." A Lamborghini spokesman suggested the entire controversy was rooted in "one blogger's business model [of] paying for clicks." Audi Sport development head, Stephan Reil, also weighed in during last week's Audi RS3 launch, insisting Lamborghini would have had no reason to cheat at anything and that its active aerodynamics would have more than made up for any power shortfalls. Audi is a sister brand of Lamborghini under the ownership of Volkswagen Group. "We also know that architecture well [the Huracan shares its architecture with Reil's R8]. We know what it's capable of," Reil said. "The Performante 'Ring time is absolutely credible. Active aero makes a huge difference. "We did a TT production racer for the 'Ring with about 380 horsepower and gave it maximum wing. It was so slow down the straight that everybody passed it, but the overall lap time was very, very fast. Much faster than without the aero downforce.