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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini applies to trademark 'Revuelto' name in Europe

Lamborghini's path to an electrified lineup begins with plug-in hybrid versions of its Huracan, Aventador and Urus by the end of 2024. It's first battery-electric vehicle is due before the end of the decade, reporting last year putting the launch in 2028. We expect there will be a few concepts and show cars presaging the first pure EV from Sant'Agata Bolognese, and a couple of trademark filings could tell us what a forerunner or the car itself will be called. CarBuzz discovered Lamborghini filings in Europe and Italy to reserve the name "Revuelto." The Spanish word has quite a few meanings, like mixed, untidy and nauseous. Then there are two meanings that could apply to a revolutionary electric product from a brand known for screaming V12s: Restless and turbulent. If we want to push the wordplay, there's a third meaning we could apply: Scrambled, as in eggs, although that could also apply to expectations. The supercar maker wants to cover every base with the name, it seems. The applications with the European Union Intellectual Property Office specify four classes, an umbrella sheltering everything from electric cars and EV components specifically to car parts and accessories in general, as well as scooters, car-related games and toys, and clothes. We have no idea what kind of battery-powered go-fast is coming from that corner of Italy, except that it will be a 2+2 GT described as having "a bit more ground clearance." Superficially, that sounds like an elevated version of the Asterion LPI 910-4 hybrid concept car (pictured), something we'd be totally OK with, but the target is "a four-seater two-door like the GT cars of the Fifties and Sixties." Designers and engineers are working on it now, still in the exploratory phases of how to deliver everything buyers want from a raging bull the minus the trademark V10 and V12 noises. Company boss Stephan Winkelmann noted two vital aspects in comments to TopGear last year, the first being, "Yes, we have opportunities to be different in terms of body styles, but the cars will always be immediately recognizable as Lamborghinis." After looks comes handling, Winkelmann adding that performance EVs have great straight-line acceleration, but not enough lateral capability to satisfy Lamborghini. "It’s about how you put all the handling capabilities inside the car, which today is missing in electric cars.

Lamborghini will introduce a mysterious new model tomorrow

As the global automotive industry gradually emerges from months of COVID-19-related lockdowns, carmakers are beginning to unveil the models they should have shown us at the auto shows that were canceled during the first half of 2020. Lamborghini published a close-up of a mysterious new model on its official Twitter page, and it announced plans to unveil the car on its various social media channels on July 8 — that is, tomorrow.  "The future is here, and it is unlike anything the world may have seen before," the company wrote. While that's not a lot to start with, the winglet shown in the preview image looks suspiciously like the ones fitted to the limited-edition Sian FKP 37 introduced at the 2019 Frankfurt auto show. It stood out as Lamborghini's first production-bound hybrid model, and the V12-electric system's 819-horsepower output made it the firm's most powerful car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini can take the Sian in a number of directions. It could make the coupe lighter and more track-focused, for example. Alternatively, unverified rumors claim a convertible model is around the corner. Or, considering stylists put a huge emphasis on customization, it could merely show us the first customer-bound example. Although it's less than a year old, the Sian has already spawned several surprising derivatives, including a 3,696-piece Lego Technic kit that's over 23 inches long, and a 53,000-pound twin-engined yacht with 4,000 horsepower. Intrigued? So are we. Lamborghini will stream the event live on its official website and on its social media channels starting on July 8, 2020, at 6 p.m. in Bologna, which is 12 p.m. in New York City and 9 a.m. in Los Angeles. Regardless of what we'll discover, there is a high chance it will be sold out by the time it's unveiled.  Green Lamborghini Convertible Coupe Future Vehicles Hybrid