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Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

See $1M-worth of Lamborghinis dangle high above New York

Lamborghinis certainly fly on the road, but for an event in New York City on January 30, they showed that they can hover, too. Lamborghini arranged to have a white 2014 Aventador Roadster and a Gallardo Super Trofeo Stradra Corse lifted by crane to the roof of a 12-story venue for the $1,000-per-ticket Big Game Big Give Super Bowl charity party hosted by comedian Alec Baldwin on Friday, January 31.
The cars arrived at the Tribeca Rooftop on Wednesday night and were lifted by crane up to the venue in the wee hours of Thursday morning. Autoblog friend Ethan Stupp was there and received permission to photograph and film the cars being delivered.
Scroll down to watch a video of the Lamborghinis being lifted into the heavens for the party.

Lamborghini Jumpacan built to race The Mint 400 hits the dirt

Lamborghini's cars keep finding their way off the boulevards and into the barrens. Officially, Lamborghini whipped out the rally-happy Huracan Sterrato concept in 2019, preceded by the Gallardo Parcour concept in 2013. Unofficially, an unnamed builder sold their off-road Gallardo complete with light bars and rear-mounted spare in 2019, the same year Alex Choi showed off his Huracan V3 Unicorn with an external roll cage, and in 2017 some audacious owner got his Lamborghini Jarama bouncing through stages of the DWA Coastal Range Rally in California. Let us now add the Lamborghini Jumpacan to the roster. Fabbed up by the YouTubers at B is for Build, the Jumpacan's been in the works for 18 months with the intention to race it at The Mint 400 this December. The man behind B is for Build, Chris Steinbacher, recently got the Jumpacan out to the desert plains for its first test over 40 miles per hour.  The mashup started as a Huracan that had been mangled in a big accident. The Build team 3D-scanned the chassis and got it straight, then performed a similar surgery to one they'd carried out on their SEMA Huracan in 2019: They put an LS V8 in back and paired it with a Graziano six-speed manual, leaving off the 1,500-horsepower SEMA car's two turbos. The Jumpacan's been fitted with a long-travel suspension designed by SEM Dirt, the 35-inch tires hung up front and 37-inchers in the back contributing to the 12 inches of ground clearance. Other bits include Holley electronics managing the engine, a radiator mounted just behind the cockpit and fed by a roof scoop, Ford Shelby GT500 brakes tucked into Rotiform wheels, a roll cage and racing fuel cell, and the obligatory torso-hugging racing seats. The Jumpacan conversion has stretched the Huracan's width from 76.1 inches stock to 102 inches.  True, it's barely a Lamborghini anymore. But it might be the coolest thing that was once a Lamborghini to ever line up at The Mint. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.