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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Lamborghini introduces Huracan Super Trofeo EVO

It's been a few years since Lamborghini debuted its Huracan LP620-2 Super Trofeo racecar for its one-make series, but that car still looks ferocious. Now, Lamborghini has made some updates to the car, and announced that the Huracan Super Trofeo EVO will be taking to the track in spring 2018. The EVO is mechanically the same, but includes a number of visual and aerodynamic updates. The new body kit, designed by Centro Stile Lamborghini and Dallara Engineering, maintains the same amount of downforce, but decreases resistance to make the car more efficient and stable at speed. View 18 Photos Next year, all cars competing in the European, Asian and North American series of Lamborghini Super Trofeo will use the EVO configuration. The Lamborghini Huracan Super Trofeo EVO is priced at $295,000, but current Huracan Super Trofeo owners will be able to purchase the body kit to upgrade their existing car. In addition to the launch of the updated racecar, Lamborghini Squadra Corse announced a partnership with Swiss watchmaker Roger Dubuis, so we can expect tie-ins between the two brands. The new (and pretty wild) livery on the Huracan Super Trofeo EVO includes Roger Dubuis branding. Roger Dubuis has also launched a limited edition of Excalibur Aventador watches. Related Gallery Lamborghini Huracan Super Trofeo EVO View 18 Photos News Source: Lamborghini Motorsports Lamborghini Coupe Racing Vehicles Performance Supercars Videos super trofeo

Urus could be Lamborghini's first turbo

Ferrari has used turbochargers off and on over the years. Porsche has long embraced them. McLaren uses them exclusively these days. As do Pagani and Bugatti. Lamborghini never has, but that could all change in the near future.
According to Auto Express (whose reports we usually take with a grain or two of sodium chloride) in speaking with Sant'Agata's R&D chief Maurizio Reggiani, Lamborghini could be forced to start using turbocharged engines in the next three to four years. And their first application in the Raging Bull marque's history could be on the upcoming production version of the Urus concept.
The Urus, for those who may not recall, was a crossover concept unveiled at the Beijing Motor Show two years ago and which we saw in a closed-door preview just before that during the New York Auto Show. Taking a sportier approach than the unapologetically utilitarian LM002 (popularly known as the "Rambo Lambo"), the Urus followed the Estoque sedan concept in testing the waters for a different kind of Lamborghini - one to which potential buyers apparently responded positively, as the Italian automaker has been working on bringing it to production ever since.