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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Lamborghini hopes to keep combustion engines alive beyond 2030

FRANKFURT — Volkswagen's supercar brand Lamborghini is looking to keep combustion engine vehicles alive beyond the end of the decade, the unit's Chief Executive Stephan Winkelmann told a German weekly newspaper. "After hybridization, we will wait to see whether it will be possible to offer vehicles with an internal combustion engine beyond 2030," he told Welt am Sonntag. "One possibility would be to keep combustion engine vehicles alive via synthetic fuels." Winkelmann last month said Lamborghini planned to roll out its first fully electric model at the end of this decade, underscoring a more cautious approach after comments last year that a release was planned for second half of the decade. Lamborghini, as well as key rivals Ferrari, Aston Martin Lagonda and McLaren, are wrestling with how to shift their ranges to battery power without losing the high performance that supports their premium pricing. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Aventador SV production limited to 600 units

Six hundred. That's how many examples of the Aventador LP 750-4 Superveloce Lamborghini will make. Not per year, but in total. So if you want one, you'd better act fast. The production figure was announced at the new SV's Chinese debut at the Shanghai Motor Show this week, following the supercar's worldwide debut at the Geneva Motor Show and its subsequent North American premier at Amelia Island. That's where the Raging Bull marque announced the Superveloce's price at $485,900 before tax and destination charges, or $493,095 all-in. For all that scratch, you get a supercar with a good old-fashioned, naturally aspirated 6.5-liter V12 driving 740 horsepower to all four wheels for a 0-62 time of 2.8 seconds and a top speed of 217 miles per hour. That would make the SV one of the fastest cars on the road (if it were legal to drive that fast) this side of a hypercar costing twice or more what Lambo's asking for the Aventador SV. Now if that production run seems rather small to you, bear in mind that Sant'Agata only produced 2,530 vehicles last year, and that was an all-time record for the marque. Go back a more than a decade and Lambo wasn't even coming close to completing that many vehicles in a calendar year altogether. LAMBORGHINI PRESENTS THE NEW AVENTADOR LP 750-4 SUPERVELOCE AT AUTO SHANGHAI 2015 Shanghai, 20, April, 2015 – At the 16th Shanghai International Automobile Industry Exhibition, Automobili Lamborghini presents the Aventador LP 750-4 Superveloce. Making its Asian debut, the AVENTADOR LP 750-4 SUPERVELOCE is the most sports-oriented, fastest and most emotional series model ever produced by Lamborghini, therefore giving a precise demonstration of Lamborghini's brand values – Visionary, Cutting-edge, Pure. The car is limited to 600 units worldwide. The HURACAN LP 610-4, the successor to the iconic Gallardo, enters the same stage in Hall 6.1. Redefining the benchmark for luxury super sports cars in this segment, the Huracan has not only sustained the successful market performance of its predecessor, but is also destined to create a new legend. The AVENTADOR LP 700-4 PIRELLI EDITION, which celebrates the long and ongoing collaboration between the Raging Bull and the prestigious Italian tire manufacturer, is also introduced for the first time to China at this year's Auto Shanghai. The year 2015 also marks Lamborghini's 10-year anniversary of entering into the China Market, which remains one of the most important markets for Lamborghini worldwide.