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Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Lamborghini previews electric concept ahead of Monterey unveiling

Lamborghini will preview its first series-produced electric car (and the fourth member of its range) with a concept scheduled to break cover on August 18. It's keeping details about the model under wraps, but it published a dark teaser image that hints at what's in the pipeline. Posted on the Italian brand's social media channels, the picture shows what looks like the top of either a low-slung sedan or a big coupe. We're not 100% sure what we're looking at yet, but we're nearly certain that it's not a crossover. Instead, the silhouette vaguely reminds us of the Estoque, a close-to-production design study that could have morphed into a high-performance sedan but ultimately remained a concept. Keep in mind that this is pure speculation; Lamborghini's image doesn't show shut lines so we don't know whether the concept — whose name hasn't been revealed yet — has two or four doors. Officially, company executives have described the car as "a grand tourer with a 2+2 seating layout" developed to fill the gap between super-sport cars like the Revuelto and the Urus SUV. It will offer "comfortable" rear seats. If it's a coupe, the fourth model will land in a very small segment. While two-door models with a 2+2 layout were reasonably common in the 1960s and the 1970s, even in the Lamborghini range, they've all but disappeared in recent years. Some of the more notable torchbearers left include the second-generation Maserati GranTurismo, which is also offered with an electric powertrain, and the Bentley Continental GT. As for the drivetrain, we'll need to be patient to find out how Lamborghini plans to deliver an electric model that's as engaging to drive as its gasoline-powered cars. The brand has stressed that its fourth model will arrive as a standalone car, so it won't land as an electrified version of, say, the Huracan's replacement. We're betting it will be electric-only; we're not expecting this Bull will offer several powertrain options. More details about Lamborghini's next concept will emerge in the coming days, and its unveiling will take place on August 18. However, note that what you'll see in Monterey in a couple of days isn't necessarily what you'll see in showrooms when production starts later in the 2020s. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Tour Lamborghini museum with Google Street View

If you find yourself in northern Italy with some spare time on your hands, we could think of few places better to spend it than the Lamborghini Museum in Sant'Agata. The 16,000-square-foot facility houses what is surely the most magnificent collections of Raging Bulls in the world on two levels of glassed-in floorspace. But if your travel plans won't be taking you to Bologna, Lamborghini has teamed up with Google to provide the next best thing.
Now all you've got to do to get a closer look at the Lamborghini Museum is open another tab in your web browser and head over to Google Maps (or fire up the Google Maps app on your smartphone or tablet) to see the whole museum in Street View. There you'll find everything from production models like the Miura, Countach, Diablo and Murcielago to limited-production rarities like the Reventon and Sesto Elemento, prototypes like the Estoque and Zagato Canto, a Gallardo highway patrol car and a handful of Lamborghini-powered F1 cars, like Nicola Larini's 1991 Modena 291.
You can even get into a few of them, which the museum's curators aren't likely to let you do in person. So whether you're at home, at the office or in Sant'Agata Bolognese, it's there for you to check out on Google Street View. Short of that, you can scope out a few screen shots in the gallery above and the details in the press release below.