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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Lamborghini says it could build the Sterrato rally car at a profit

Automobile spent an hour working out the Lamborghini Huracan Sterrato concept at the Volkswagen Group's Nardo test track. Naturally, the question of a production version came up. Maurizio Reggiani, Lamborghini's chief technical officer, told the magazine a customer version would be possible, only because "the provisional business case suggests that we can build this car at a profit." And the secret to making money on the car would be 3D printing. The composition of the Sterrato is 96 percent bone-stock Huracan EVO. Same naturally aspirated 5.2-liter V10 with 631 horsepower and 442 pound-feet of torque, same all-wheel drive, four-wheel steering and torque vectoring, same 20-inch wheels. The exterior departures come in the handling software retuned for dirt and loose surfaces, a 1.85-inch lift, fender flares and a one-inch wider track, off-road tires backed by mud guards, aluminum plates front and rear. and those auxiliary LED lights. The cabin gets a titanium roll cage and five-point racing harnesses. Perhaps save for the software, the edits are cosmetic add-ons, and Reggiani said Lamborghini can fabricate "all restyled or new body panels, claddings, ducts, and splitters on 3D printers." The carmaker developed a kind of plastic especially for the cause, "a lightweight synthetic material which is in its final shape bolted or screwed onto the finished body." The Automobile piece said Lamborghini would need to assess the material's durability, and perhaps sort out a different solution for the "armadillo rear-window cover that messes up what view there is." There would also be the "jackhammer noise level" to attend to. Otherwise, the mag's assessment is that the Sterrato is "even more playful than its brethren, and the mere prospect of enjoying a long cold winter in a hard-core sports car is bound to make quite a few Lambophiles reach for their checkbooks." The case for the car is presented as the Sterrato forming one in a line of special edition Huracans that will maintain interest in the model until the replacement arrives in 2023 or 2024. Next year we'd get the hardcore Huracan STO, or Super Trofeo Omologato. A potential Sterrato could show in 2021, limited to between 500 and 1,000 units, sold for about $271,000 each. That's about $9,000 more than the 2020 Huracan EVO AWD coupe. A Huracan hybrid would be follow in 2022, a Huracan Superveloce providing the model's backstop before the successor.

Barn-find 1969 Lamborghini Miura S headed to auction for its 50th birthday

Car collectors who have caught barn find fever show no sign of healing from it anytime soon. An unrestored, barn-found 1969 Lamborghini Miura S will sell for big money when it crosses the auction block in the fall of 2019, and it might return to the road in time to celebrate its 50th birthday. Auction house RM Sotheby's explains the Miura S it will sell in London on October 24 has only covered a little bit over 10,000 miles since it rolled off the assembly line in Sant'Agata Bolognese, Italy. German advertising executive Walter Becker purchased the car in 1971, according to CarBuzz, and sold it to racing driver Hans-Peter Weber in 1974. He drove the Miura, maintained it, and went to great lengths to keep it original until he died in 2015. It has been parked in a German barn since, so it's a freshman barn find that likely doesn't need a ton of work to once again move under its own power. We'd be more worried if it spent 25 years in a barn. The front turn signals aren't original, and the seatbelts are aftermarket units, but the rest of the car is 100% authentic. Its body has never been repainted, the seats have never been re-upholstered, and the 365-horsepower, 3.9-liter V12 engine has never been opened. It's complete, and there are no signs of obvious damage or neglect. We've seen 10-year old supercars in worse shape than this one. The Miura is one of the most sought-after 1960s Italian cars, only 338 examples of the S variant were made from 1968 to 1971, and finding an unrestored example that hasn't been completely destroyed by people, rust, or both is rare. RM Sotheby's expects the 1969 model scheduled to cross the block in London will sell for anywhere between 800,000 and one million British pounds, sums that represent $965,000 and $1.2 million, respectively. We'd get the V12 running, keep the rest original, and enjoy it, but the next owner might be tempted to give it a full restoration, especially now that Lamborghini sells a full catalog of Miura parts via its Polo Storico division. Featured Gallery 1969 Lamborghini Miura S barn find View 18 Photos Auto News Lamborghini Performance Classics