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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Mansory unveils 1,600-hp Carbonado GT under a carbon fiber panda body

European tuners show up at the Geneva Motor Show in spades to display their very expensive wares in hopes of finding a handful of buyers. The only way to set your company apart is to make cars that are increasingly extreme. Mansory is no different, and to keep up with competitors it has brought the 1,600-horsepower Carbonado GT to Switzerland.
The GT starts life as a Lamborghini Aventador LP700-4, but practically every body panel is replaced with new carbon fiber pieces. It doesn't hide it either with the entire center portion of the car finished in clear-coated carbon. The biggest changes include fenders that are 1.6-inches wider at the front and 2.0-inches wider in the rear, and even the wheels have carbon inlays.
To make sure the Carbonado GT has the power to back up its hardcore looks, Mansory has fitted the Aventador's 6.5-liter V12 with two turbochargers to produce the aforementioned 1,600 hp and torque electronically limited to 855 pound-feet. The powertrain is upgraded to take the boost with pistons, connecting rods, rod bearings, crankshaft and cylinder head being replaced with high-performance units. Mansory claims the highly modified engine gets the GT to 62 miles per hour in 2.1 seconds and to a top speed of 230 mph.

Lamborghini Cabrera could look this good when it replaces Gallardo

The Lamborghini Gallardo is a bit long in the tooth, so it's only natural that Lamborghini has its replacement in the works. Referred to as the Cabrera, the new model has been seen testing on the Nürburgring with fairly heavy camouflage, but it wasn't enough to stop automotive designer and Auto Week illustrator Marco van Overbeeke from rendering what he thinks it will look like when it's finished.
After comparing the illustrations and the photos of the Cabrera testing on the Nürburgring, it's not too far-fetched to say the next V10-powered, all-wheel-drive Lamborghini might look something like what van Overbeeke has envisioned. Feel free to check out the photo galleries below and compare the Nürburgring car with the illustrations. Then tell us what you think in Comments.