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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini Aventador LP 720-4 50 Anniversario is one helluva birthday present

While most 50th birthday parties include wacky and at least somewhat offensive gag gifts, Lamborghini will be celebrating its first 50 years with some incredibly exciting machines. Aside from the Veneno, the Italian automaker will also commemorate its first half century with new versions of the Aventador and Gallardo, which will both be on display at the Shanghai Motor Show.
The special Gallardo LP 560-2 50 Anniversario is a Gallardo with a unique paint scheme, a transparent engine cover and a few carbon fiber parts from the Superleggera, but the Aventador LP 720-4 50 Anniversario is where you'll find the true party favor. Confirming what leaked out earlier in the week, the Aventador LP 720-4 50 Anniversario squeezes an extra 20 horsepower from its 6.5-liter V12 compared to the "base" Aventador LP 700-4, which is accomplished with different engine tuning.
If the Aventador wasn't already flashy enough for you, the 50 Anniversario gets painted up in a two-tone paint job with a bright yellow Giallo Maggio exterior color over matte black for the lower portions of the car, along with gloss-black wheels. Lamborghini chose yellow because it has been the most popular color for its cars since the Miura. As for unique styling elements, the Aventador LP 720-4 50 Anniversario gets a revised front end with an extended splitter and bigger air intakes, and the rear fascia has been completely redesigned for better aerodynamics and engine ventilation.

2021 Lamborghini Huracan Evo Fluo Capsule lets you match your favorite highlighter

Lamborghini isn't a car company that's lacking in the bright paint color department, but that isn't stopping it from pushing the boundaries of luminosity. With the Lamborghini Huracan Evo Fluo Capsule, the company is offering a quintet of fluorescent hues, each of which is paired with matte black accents to emphasize the main color's brightness. Five colors are available: Giallo Claris (yellow), Verde Shock (green), Arancio Livea (orange), Arancio Dac (dark orange) and Celeste Fedra (blue). Funny enough, the colors seem to match the most common highlighter colors you'll find at OfficeMax. Contrasting the colors are the aforementioned matte black body panels on the roof, mirrors, front bumper intake, rear diffuser and side skirts. Each of those get thin stripes of color. The interior is sort of the inverse of the exterior. Everything is finished in black leather or Alcantara. The starter button cover and the embroidered Lamborghini emblems in the seatbacks feature the bright exterior color. Other than the colors, the Fluo Capsule is just like a regular Huracan Evo, complete with 631 horsepower and 443 pound-feet of torque. The new colors are available on the 2021 model, though no pricing has been given. Related Video: