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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini Aventador bursts into flames in London traffic

Italian supercars have a well-deserved reputation for sexy styling, fiery souls, and eye-wateringly high performance. They also have a reputation for occasionally bursting into flames with little to no provocation. The latest example of this startling habit happened in London when a bright yellow Lamborghini Aventador caught fire in the middle of rush hour traffic. According to Express, six firefighters and one engine from the London Fire Brigade were dispatched to the intersection of Southwark Street and Blackfriars Bridge in central London on the evening of June 8. When they arrived, they found a bright yellow Lamborghini Aventador burning in the middle of the street surrounded by curious onlookers. Traffic at the busy intersection ground to a halt as police moved people away from the burning car and firefighters worked quickly extinguished it. "This chap was sitting in traffic and I heard the car revving then someone shouted, 'Your car is on fire'," Dan Jenkins, a passerby who filmed the incident, told the Evening Standard. "It started off as a small flame on the side and then it escalated very quickly getting close to the engine. At the start, it looked like the exhaust was flaming like some supercars do." Amanda Compton, another witness, told the Standard, "The driver was revving up the car at traffic lights in a queue, there was a loud bang and the engine caught fire." Thankfully, the driver escaped unhurt, but the Lambo is probably a total loss. This isn't the first Aventador that has burned to the ground after the driver got a little too spirited with the accelerator. In October 2015, another yellow Aventador burned down in Dubai after the driver redlined the big V12 a few too many times in traffic. Related Video: News Source: The Evening Standard, The Mirror, The Express Auto News Weird Car News Lamborghini Coupe Supercars car fire

Lamborghini sends off the Aventador with a stunning grand finale

Lamborghini created a 770-horsepower swan song to celebrate the end of the Aventador's production run. Known as the LP 780-4 Ultimae, the final evolution of the firm's flagship will arrive as a limited-edition model offered as a coupe and as a roadster. It's also presented as Lamborghini's last non-electrified V12-powered supercar. The roaring, naturally-aspirated V12 engine has played a significant role in shaping Lamborghini's image since the brand's inception in 1963. It's not completely going away, and it's certainly not about to adopt forced induction, but staying on the legal side of looming emissions regulations requires adding an electrified component. In the future, the V12 will be part of a hybrid system that hasn't been detailed yet. In the meantime, it carries on as a high-octane masterpiece with 6.5 liters of displacement and an output bumped to 770 horsepower at a screaming 8,500 rpm and 531 pound-feet of torque at 6,750 rpm. For context, the same basic engine develops 730 and 759 horsepower in the Aventador S and the Aventador SVJ, respectively. It still spins the four wheels via a seven-speed Independent Shift Rod (ISR) automatic transmission linked to a pair of shift paddles and a Haldex-type four-wheel-drive system. Lamborghini quotes a 0-to-62-mph time of 2.8 seconds and a top speed of 220 mph. With more power comes less weight: The Aventador lost 55 pounds in its transition from the S to the Ultimae. Like its predecessor, it offers enthusiasts a trick four-wheel steering system, huge carbon ceramic brakes, and four different driving profiles. 2022 Lamborghini Aventador Ultimae View 15 Photos Stylists and engineers worked together to update the Aventador's exterior design. Up front, the changes are relatively subtle and made largely to optimize aerodynamic efficiency. Out back, the tweaks are more noticeable. The two round exhaust outlets notably move up to echo the design seen on the aforementioned SVJ and on the smaller Huracan Evo. Buyers can choose from a palette of 18 paint colors, and they can customize accents like the red accents on the diffuser. Alternatively, a 300-color palette is offered by Lamborghini's Ad Personam division. Lamborghini will present the Aventador LP 780-4 Ultimae to the public for the first time during the 2021 edition of the Goodwood Festival of Speed opening tomorrow, July 8. Production will be limited to 350 coupes and 250 roadsters, and each one will wear a numbered plaque on dashboard.