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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Lamborghini Huracan STO revealed as the most extreme Huracan yet

Mercedes-AMG just snagged the Nurburgring production car lap record from Lamborghini, but the Italians might already have an answer. It’s called the Lamborghini Huracan STO, with the STO being short for Super Trofeo Omologata. And yes, this one is even more extreme than the already bonkers Huracan Performante. Lamborghini says two of its race cars inspired it to make this road-legal high-po Huracan — the Super Trofeo EVO and the GT3 EVO. As weÂ’d expect, itÂ’s still powered by the 5.2-liter V10. The good folks in SantÂ’Agata have found 10 more horses above the Performante, meaning the STO makes 640 horsepower. Torque sits at 417 pound-feet, which is actually down quite a bit from the 443 pound-feet of the Performante. ThereÂ’s no lack of acceleration, though. Lamborghini claims a 0-62 mph time of 3.0 seconds and top speed of 192.6 mph. Those numbers are great, but theyÂ’re not what the STO is about. No, this Lamborghini was designed to set fast lap times, meaning aerodynamics and weight were the two key areas that were enhanced. The STO is 95 pounds lighter than the already light Performante. We imagine the bulk of that can be attributed to Lamborghini making the STO rear-wheel drive, not all-wheel drive. Yes! A rear-drive Lamborghini — we love to see it. But thereÂ’s also a greater use of carbon fiber for exterior panels (75% are made of carbon now). Additionally, the windshield is 20% lighter than a Performante, and itÂ’s riding on magnesium wheels as opposed to aluminum alloys wheels. On the inside, Lamborghini uses carbon fiber sport seats, full carbon door panels, removes the carpeting (replaced with bare carbon fiber) and coats other surfaces with its Alcantara-like Carbonskin. All this combined results in a car with a dry weight of 2,952 pounds. Pushing it into the ground is an impressive downforce package. Lamborghini has added air ducts in the front hood for better airflow to the radiator and to generate downforce. A new front splitter better directs air to a totally new underbody meant to create greater downforce. And the front endÂ’s new design better directs air around the front wheels to reduce drag. New front brake ducts enhance cooling to the improved “CCM-R” brakes (new design drawing on racing brakes for even more thermal durability than standard carbon ceramics).