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Lamborghini sold a record 3,245 supercars last year
Fri, Jan 29 2016Lamborghini sold 3,245 vehicles last year. That figure represents new record for the Italian automaker, which moved more supercars in 2015 than it has in any of its past 53 years in business. And that number only stands to grow in the coming years. This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year. Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future. Related Video: AUTOMOBILI LAMBORGHINI: 150 NEW JOBS IN 2015 FOR THE URUS PROJECT WITH FURTHER HIRINGS TO FOLLOW IN 2016 Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees. More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce.
Lamborghini profiled on 60 Minutes for 50th anniversary
Mon, 04 Nov 2013Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.
First US customer gets the keys to $1.9 million Lamborghini Centenario
Fri, May 19 2017Ferruccio Lamborghini's 100th birthday party has now reached the United States. The Lamborghini Centenario – the souped-up Aventador that celebrates Lamborghini's founder – was delivered to its first US customer in Newport Beach, CA, the company said Thursday. The $1.9 million supercar was unveiled in 2016 to mark the 100th birthday of the industry leader, and it's limited to a 40-car run that's split between coupes and convertibles. Naturally, Lambo says they're all sold out. The first US car is a black and blue hardtop. The company says this one was custom built with a glossy carbon-fiber exterior. Inside, is the same color scheme set to leather and Alcantara. Lambo says the rest of the Centenario's US customers will get their cars this year. In case you've forgotten, the supercar runs a naturally aspirated V12 with 759 horsepower capable of hitting 62 miles per hour in 2.8 seconds en route to a top clip of 217 mph. Lambo builds each one to the personal tastes of the customer through its Ad Personam program. "When Ferruccio Lamborghini began realizing his dream of creating the best supercars in the world, he wanted to reach a large audience through production, but he also wanted to keep the unique nature of limited-edition vehicles that clients are able to personalize to their own tastes and style," Automobili Lamborghini America COO Alessandro Farmeschi said in a statement. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Centenario Design/Style Lamborghini Luxury Supercars lamborghini centenario