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Lamborghini CEO Stefano Domenicali talks doubling production and saving the V12

Stefano Domenicali took over the reins of Automobili Lamborghini from Stephan Winkelmann back in February. A few of the most important decisions in Lamborghini history were made shortly before Domenicali's tenure started, like the green-lighting of the Urus SUV, so we jumped at the chance to speak to him about the company's future at Pebble Beach this past weekend. If you don't know the name, a little background: Domenicali's previous job was running the Ferrari Formula 1 team. So not only has he switched from Ferrari to arch-rival Lamborghini, he moved from a racing program to a supercar company that has historically been much less involved in motorsport. That being said, Domenicali has indicated he will stay his predecessor's course. Our interview is below. Alex Kierstein: We're here at the Pebble Beach Concours d'Elegance. You were judging this morning – what were you judging? SD: I was an honorary judge of category on elegance, on open cars. I had six cars, actually, 1911 to 1930 supercars, I would say. It's my first time here in Pebble Beach. My previous business [as director of Ferrari's Formula 1 team] I was always busy in that moment of the year. I say that I was impressed by the quality, the presentation, and the level of cars – and the people that are here. AK: And it's a great way to involve the owners. SD: Yeah. It is really super. I have to say that on top of this, I go home with a very, very positive [feeling], and on the other side, a big responsibility. Really, the comments, the things that came out during this weekend are extraordinary. That means that we have taken the right path that's the future. Now is the time where we need to grow in the right dimension, with the right step, both from the technological point of view and the branding positioning point of view. Don't forget that in two years' time, when the new SUV will come, this will represent for us a new challenge ... Even if you can say that we had the LM002. We need to prepare ourselves, the network, the company, and this is what we are doing. For example, so far, in the Sant'Agata plant, we are building the premises for the new SUV. I can assure you that for sure on our side, the super sports car remains the key market. We will never take Lamborghini out of this segment. It's a niche of which we will never push on the volume approach more than the numbers [we expect to see at the end of the year]. It should be, touching wood, another record year.

Ferruccio Lamborghini's life to be chronicled in new film

A new movie is in the works to chronicle the life and times of Ferruccio Lamborghini. The biopic, currently in development under the working title Lamborghini – the Legend, is being undertaken by Italian-Canadian producer Andrea Iervolino though his studio Ambi Group. Shooting for the film is said to begin in Italy this summer. According to Variety, the film will follow the career of the Lamborghini founder born a century ago, from his start building agricultural tractors, through the manufacturing of military equipment during the Second World War, the establishment of his supercar company in 1963, and on to his passing in 1993. Ferruccio sold both of his companies in 1972, with the automaker passing through several hands (including Chrysler's) before the Volkswagen Group bought it in 1999 – several years after the founder's passing – through its subsidiary Audi. Ferruccio's son Tonino Lamborghini, who runs a designer merchandise company, is reportedly consulting on the film's production. The producer Andrea Iervolino is an Italian filmmaker based in Toronto. He's undertaken a couple of projects with Al Pacino, including the 2004 movie adaptation of Shakespeare's The Merchant of Venice and 2014's The Humbling. He also co-produced this year's Septembers of Shiraz starring Adrien Brody and Salma Hayek. He and the Ambi Group he co-founded with Lady Monika Bacardi currently have several projects in post-production, including a film adaptation of John Steinbeck's novel In Dubious Battle starring James Franco, Bryan Cranston, Ed Harris, and Robert Duval. Ferruccio's nemesis Enzo Ferrari is similarly said to be the subject of two films under development – one starring Robert De Niro, and another featuring Christian Bale. There's also a project being undertaken in New Zealand to document the life of Bruce McLaren. The bottom line is that the year ahead looks like it'll be a good one for films about the founders of racing teams and supercar manufacturers. Related Video:

Lamborghini Huracan Evo gets Amazon Alexa tech at CES 2020

In-car technology is a must, Lamborghini development boss Maurizio Reggiani told Autoblog as he unveiled the Huracan Evo's touchscreen-based infotainment system in 2019. Amazon Alexa integration announced at CES 2020 is the next part of the march towards supercars that are as smart and connected as they are quick. By programming the voice assistant directly into the native infotainment system, rather than adding it as a third-party app, Lamborghini claims it achieved seamless integration that lets drivers control an extensive list of functions in the car, and in their home. If your butt is cold, you can ask Alexa to turn on the heated seats. You can also make calls, turn the map lights on or off, get directions, check the weather at your destination, and set the A/C, among other things. And, because Alexa speaks to connected devices, you can raise the temperature in your living room while doing hot laps at Watkins Glen, or turn on the porch lights as you pass a Porsche. The catch is that Alexa goes on strike if the Huracan isn't connected to the internet. Lamborghini and Amazon plan to deepen their cooperation in the coming years, though they didn't reveal precisely what they're hoping to achieve. They could teach Alexa new functions, but don't expect the Italian brand to release a car with an entirely button-free cabin in the near future. The driver still has to manually switch between the driving modes, for example, and the ignition button remains under a fighter jet-like red flap positioned on the slanted center console. Amazon Alexa will be available across the entire Huracan Evo range — which will grow to include a rear-wheel drive model developed to replace the 580-2 — by the end of 2020. Lamborghini told Autoblog it hasn't decided whether the feature will be standard or optional yet. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini Huracan Performante Spyder walkthrough with COO Alessandro Farmeschi