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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Report: Lamborghini Urus spells it 'Lanborghini'

Maybe Lamborghini was too busy making shoes. Maybe it was spending too much time on social media. Or maybe it was spending too much time reminiscing about the past. But somewhere along the way, a Lamborghini owner says, somebody accidentally typed "n" instead of "m," spelling "Lanborghini" on the Urus infotainment screen. Based on a report from Carbuzz, the misspelling on one of @TorontoCarNut's Urus screens was the first domino in a slew of electrical issues on the $200,000-plus performance SUV. The owner took the SUV into the shop to fix the misspelling, but numerous issues continued to pop up after the appointment. The Urus rear hatch no longer opens with foot motion, the rear courtesy lights no longer work, and Apple CarPlay doesn't work with WiFi, among other problems. The dealership reportedly offered to give the owner a brand new Urus to resolve the issue, according to this account, but he turned it down. It is expected that brand-new models will have issues during first runs, but it is nonetheless unfortunate to see these types of problems show up on a car that costs so much money and commands a high standard. Are any of the small handful of Urus owners out there reading this? If so, do you have a "Lanborghini" lurking in your infotainment system? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Aventador SV Roadster will debut in Monterey

While the Monterey Car Week and Pebble Beach Concours d'Elegance remain a brilliant place to watch cars (and people), it just wouldn't be the same if some of the world's finest automakers didn't bring something new to the affair. Lamborghini will take center stage in the lead up to this year's Concours, unveiling the all-new Aventador LP 750-4 Superveloce Roadster at The Quail on Friday, August 14. While normally we'd say that details are scarce, the truth is, we expect the Aventador SV Roadster to simply mimic the standard SV hardtop. That should mean a screaming, 740-horsepower V12, a sub-three-second sprint to 60 miles per hour, a 200-mph-plus top speed, and a price tag in excess of half a million dollars. The SV Roadster will be limited to just 500 units, making it rare even among the ultra-pricey world of Lamborghini. Look for much more on the SV Roadster when it makes its debut next week at The Quail, in sunny California. Until then, scroll down for Lambo's brief press release. Related Video: Sant'Agata Bolognese 7th August 2015 – Automobili Lamborghini will present the global unveiling of the Aventador LP 750-4 Superveloce Roadster during a press conference at "The Quail, A Motorsports Gathering" on Friday, August 14 at 10 a.m. Following the sold-out coupe, Lamborghini will offer a more exclusive option for customers seeking the performance associated with the Superveloce moniker and the joy of open cockpit driving. Representing a true expression of super sports car purity, the Aventador LP 750-4 Superveloce Roadster is limited to a 500-unit production run. Further details about pricing, dealer delivery and specifications will be released in conjunction with the official debut.