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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini Urus will have a 650-horsepower twin-turbo V8

For years, we've known the Lamborghini Urus is coming. Concepts and spy shots give us a pretty good idea of what the replacement for the Rambo Lambo will look like. We also know that the Urus will be powered by a twin-turbo V8, with a plug-in hybrid variant coming sometime later in on. Thanks to Automotive News Europe, we now know that the new V8 will turn out an impressive 650 horsepower, more than Volkswagen Group brethren from Porsche and Bentley. In a recent interview, Lamborghini CEO Stefano Domenicali revealed the final horsepower rating. Torque is still unknown, but given the fact that this is a SUV with a turbocharged engine, look for a minimum of 600 lb-ft. The final output for the plug-in version is still up in the air. A full reveal is still a ways off, but production was set to start sometime last month. This should be the Italian automaker's volume seller, with base price possibly around $200,000, but that's not saying much when we're talking just a few thousand units a year. Lamborghini had its best year ever in 2016, so expect both more sales and longer waitlists when the Urus finally arrives. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ducati Streetfighter V4 Lamborghini is a two-wheeled Italian mashup

Ducati has revealed its new two-wheeled mashup with parent manufacturer Lamborghini. The Ducati Streetfighter V4 Lamborghini follows in the footsteps of the 1260 Diavel, this time drawing on the Huracan STO, bringing together two Italian icons with common stylistic elements for a limited run of bikes designed for those who need as many romantic ponies as possible in their garage.  For the latest tie-up, Ducati says it applied its well-known “Fight Formula” to the existing Panigale V4 S (the latest Streetfighter makes 208 horsepower and 90 pound feet of torque) and then took it a step further, integrating styling elements that are "unmistakably Lamborghini." Depending on which generation of Lamborghini you grew up with, that could mean just about anything. Remember the '80s? Like, all of them? But in this case, Ducati and Lamborghini settled on a mix of modern styling and heritage inspiration.  Just about every part on the bike was at least breathed on if not outright redesigned. From the wheels, which are bespoke to this model, to the fender design meant to evoke the STO's air intakes, virtually everything you see is unique. Many of the smaller bits are made from carbon fiber (including the tail, tank cover and toe caps) and the STO emblem is displayed subtly (believe it or not) on its flanks.  The livery includes the #63 (as on the Diavel) in a nod to the year of Automobili Lamborghini's founding. That's also the number Ducati used to determine the number of units it would produce: divide 630 by 10 and voila. Ducati says it will also offer an even more-limited series of one-off designs for (you guessed it!) 63 lucky Lamborghini customers who will get the opportunity to match their bikes to their existing (or forthcoming) cars.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.