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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Road & Track goes inside Lamborghini's Sant'Agata engine factory

While it's fair to think that the Lamborghini factory in Sant'Agata Bolognese is a place where mustachioed Italian sorcerers weave spells into hypercars, the truth is sadly far less magical (although the results are just as impressive). Road & Track took a peek behind the curtain and toured the home of Lamborghini's engine works, where the 691-horsepower thumper from the Aventador is bolted together. Not only is it an interesting look inside the facility, R&T's host provides a great contrast with the current facility and its low-tech past.

Police find lion cub in Lamborghini on Champ-Elysses

Paris police found a lion cub inside a green Lamborghini last night. The Lamborghini and the cubs' reported owner were sitting near the Champs-Elysses when bystanders alerted the police of what they thought was a lion cub in a car. These people were right, because the police officers found the 33-year-old man in the Lamborghini taking selfies with the lion cub. According to reports, authorities took the driver into custody and gave the lion to the 30 Million Friends Foundation (animal rescue foundation). The Lamborghini didn't even belong to the lion owner — it was a rental, possibly explaining the lack of concern for the Lamborghini's leather-extensive interior (with the claws, and all). We still don't know which Lambo the lion was charioted (trafficked?) around in, but the Aventador would be our best guess. Nobody that owns a lion is going to drive around in the cheaper Lamborghini, especially if it's a rental. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To thicken the plot, police say the man named his lion Putin, but it has since been renamed Dadou. Although, one has to expect things like this from people who keep exotic animals as play things. France seems to have an ongoing problem with lions being kept as pets. This past month, a man was sentenced to six months in prison for attempting to sell a lion cub. The government is also currently investigating the presence of three other lion cubs in Paris suburbs. Needless to say, we here at Autoblog urge everyone to refrain from toting lion cubs around in cars, exotic supercars or otherwise. We also dissuade the transport of jaguars, pumas, tigers, ocelots and those tiny jungle cats in South America shown on Planet Earth that really just look like house cats. Actually, just letting a house cat roam around your car seems like a terrible idea. Related video: