2021 Lamborghini Urus Sport Utility 4d on 2040-cars

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Stop everything, and appreciate the Lamborghini Miura's mechanical beauty

Everybody knows the Lamborghini Miura is one of the greatest automotive designs of all time. It's also known that the Miura's V12 heart is one of the greatest powertrains of all time. But there's more to a car than just the body and the engine. Celebrating the intricacies of manufacturing, Artist Fabian Oefner took his disintegrating cars series to new heights by using a real 1972 Miura SV to create stunning photos of the remarkable internals of the historic Lamborghini. In the past, Oefner has created fantastic museum-quality images by using scale model cars and suspending their parts to look like explosions of mechanical goodness. This Miura, however, is the real deal. A collector and friend contacted Oefner to suggest that a full restoration of the car would be a perfect opportunity to photograph the vehicle and create a life-sized version of his Disintegrating Cars series. The results are absolutely breathtaking. The original idea of the series was an exploration of time and reality. Oefner takes each part and suspends it from above to create an exposed three-dimensional examination of the car. Using a real vehicle, however, was a much different process. Creating his work in his studio was a calming and centering process for Oefner, whereas working on a real Lamborghini was much more time-sensitive and much more involved, with several mechanics working on the car. Such a complicated and involved procedure created a special bond between artist and subject. "At the end of the process, you know every single detail," Oefner said in the video above. "It's more like it's a person, if you want to say so. Every time I see the car, it's like, 'Oh, I know you!'" The art, which took two years of work and photography in the Sant`Agatha Lamborghini factory, allows enthusiasts to know the car better, too, as the final product uses 1,500 parts. See more detailed photos of the art and the work on Fabien Oefner's portfolio site. News Source: Fabien Oefner, Lamborghini Design/Style Lamborghini Coupe Performance Supercars Classics Videos lamborghini miura

Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.