2021 Lamborghini Urus on 2040-cars

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Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.

Second Lamborghini Revuelto Opera Unica inspired by Sardinian coastline

Not long after debuting its new Revuelto, Lamborghini rolled out a one-off example prepared by the Ad Personam personalization division called the Opera Unica, which is Italian for "unique work." That "purely artistic" exercise of Ad Personam's capabilities, fittingly launched during Miami's Art Basel show, required 435 hours to paint the bodywork and another 220 hours to paint and stitch the interior. Nine months later, a second Revuelto Opera Unica stays closer to Lamborghini's home, being inspired by the coastline of Sardinia and revealed at the island's Hotel Cala di Volpe. The resort lies on the island's Emerald Coast, and while emerald gems run from yellow-green to blue-green, Lamborghini artists emphasized the blue for this Revuelto, using brushes, trowels, spatulas, and more by hand to complete a 475-hour paint job.  CEO Stephan Winkelmann said, "This Opera Unica takes our creativity a step further, demonstrating paint techniques and interior finishes that are reserved for Opera Unica one-offs, presenting a truly unique art-piece reflecting the distinctive seascape and emotions of Italy’s most beautiful island destination." Outside, Nero Bocca paint provides the canvas, complemented by the carbon splitter and sills, and wheels in Shiny Black with Diamond Polished Altanero. From there, a Light Blu Tawaret base blends with an even lighter Blu Cepheus, Blu Okeanos, sometimes to suggest waves, sometimes as a gradient, sometimes with sharp separation following the vehicle lines.  The automaker didn't say how long the craftsmen spent on the interior, only noting that it took 85 hours to make the tool required for the embroidered accents on the seats. Thread colors in Blu Amon, Blu Cepheus, and Bianco Leda are meant to suggest waves and wash against the primary cabin colors of Blu Delphinus and the lighter Blu Amon. Even the start button gets in on the wavy look, a Blu Mira Carbon plaque on the rear bulkhead acting as a signature for the artwork. It's business as usual for the gasoline-electric plug-in hybrid drivetrain, a new 6.5-liter V12 working with three electric motors and a 3.8-kilowatt-hour lithium-ion battery pack to make 1,001 horsepower and 793 pound-feet of torque. And as with the last Opera Unica, we're not sure where this one will end up. But now that you've seen (again) what Ad Personam can do, there's no reason you can't commission a V12-powered postcard of your own.