2020 Lamborghini Urus on 2040-cars

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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini Huracan blown up to create 999 NFTs

The Internet continues to hone its ability to commercialize intangibles. In this case, the situation begins with a tangible, so we'll start there. According to cryptocurrency news outlet The Block, an investor purchased a real car, a 2015 Lamborghini Huracan, for real money. Then, an artist going by the handle Shl0ms led a team of about 100 people who worked together to blow up the Italian supercoupe and turn its bits into 999 non-fungible tokens, known as NFTs, and sell the tokens at auction. The artist, the team, the explosion, and the bits are materially real — every one of them can be touched and squeezed, were one to desire. After that, well, things get digital.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Shl0ms told Fortune that his crew experimented with explosives for two weeks, looking for the right bang to bring in the most bucks. When that was decided, they took the Huracan to the desert and put a "federally licensed explosives engineer" in charge of the boom, and used high-speed cameras to capture the detonation. The collective then gathered the Lamborghini pieces, choosing 999 of them to be filmed in short 4K clips of "exquisitely filmed fragments" rotating against a black background. These videos are the non-fungible tokens going up for sale. Of those 999 video segments, 111 are reserved for the people behind the project. The remaining 888, labeled the "$CAR" group, will be listed in a 24-hour auction starting February 25, bids beginning at .01 Etherium coin (ETH) — a cryptocurrency — which is about $26 USD at current exchange rates.   So the short story is: Guy blows up Lamborghini, makes 999 videos of 999 exploded bits, sells videos online. For anyone not clear on the exclusively digital nature of the NFT, none of the winning auction bidders will get a leftover piece of Lamborghini. In answer to a tweet asking about the shards, Shl0mo tweeted that "the fragments are either large, dangerous, greasy, or all 3 and will be kept in secure storage for the foreseeable future." We know that money is one of the reasons for this endeavor. Shl0ms — who's apparently made about $1 million from "NFT art experiments" — also has precedent for this work. He destroyed a urinal akin to the one made famous in 1917 by artist Marcel Duchamp, then sold 150 NFTs of video clips of the leftover bits in 2021. That NFT collection raised $500,000.

Lamborghini will enter the Urus in off-road competition

Lamborghini still has several months until it starts shipping its new 189.5-mph Urus SUV to customers, but the brand is already thinking about proving its mettle by entering the luxury ute in an unspecified all-roads competition. It also plans to use the Bentley Bentayga, a key competitor in the rarified $200,000 SUV segment, as a benchmark when that vehicle takes on the Pike's Peak International Hill Climb in Colorado in June, even though it denies it will outright follow its Volkswagen Group stablemate into the competition. Bentley just hired two-time Pikes Peak winner Rhys Millen for that endeavor. "Lamborghini welcomes challenges, but whatever we do will be quite different from other brands," CEO Stefano Domenicali was quoted as saying by Autocar. "We will choose a form of competition intended only for our class of vehicle. Our car has many faces. You can enjoy its beauty, it is very fast on the track, very fast off-road and very fast on gravel. We will choose something that combines all of these things." The Urus is powered by a 4.0-liter twin-turbo V8 that generates 641 horsepower and 627 pound-feet of torque. It's mated to an eight-speed automatic transmission that drives all four wheels and goes from 0-62 mph in 3.6 seconds. It boasts low-down torque for off-road benefit, plus Terra (off-road) and Sabbia (sand) driving modes, which raise the air suspension for added ground clearance. By way of comparison, the Bentayga that Bentley will race up Pike's Peak features a 6.0-liter W12 making 600 hp and 664 lb-ft of torque and taking the SUV from 0-60 in 4 seconds. Domenicali recently told CNBC that the $200,000 luxury ute has been a hit with Bitcoin investors (of course) and buyers in Russia and India, and could account for more than a fifth of the brand's projected sales of 5,000 vehicles in 2018. Lamborghini expects to double production in its newly remodeled Sant'Agata Bolognese factory by next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.