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Lambo Urus to stay true to concept, but almost didn't happen

Lamborghini has been making noise about adding a third model line for years, and it's finally going to happen now that the Urus concept has been approved for production. It'll likely be a while yet before all the details are sorted out and revealed to the public, but while visiting the factory in Sant'Agata Bolognese, Autoblog was able to glean some intriguing details about the Italian automaker's forthcoming crossover and its path it is taking from concept to production. "It's good to have heritage, but the LM002 is not the reference or the blueprint." - Lamborghini CEO Stephan Winkelmann We first saw the Urus concept back in 2012, and Lamborghini has been lobbying its parent company Volkswagen ever since for the go-ahead to put it into production. Now three years later, it finally has the green light. A company representative told Autoblog the production version looks "very" close to the concept. (No ground-up redesign here, then, like sister-brand Bentley did with its inaugural crossover project.) Speaking with a small group of journalists in Sant'Agata, the company's chief executive Stephan Winkelmann confirmed that "the SUV could be the [company's] first car with a turbo, and it could be the first car with a plug-in, if we have the opportunity to have more than one engine." The Urus (or however it's ultimately labeled for production) will also be decidedly geared towards on-road performance – unlike the Rambo Lambo on display in the museum next door. "It's good to have heritage," said Winkelmann, "but the LM002 is not the reference or the blueprint" for the new model. As to the question of why it has taken three years to get approval, and why it will take another three to put it into production, Winkelmann was frank: "Basically if you look at our numbers, we are a company which is growing at a fast pace, but we are very small," said the affable executive. "We had to find a way to almost double our efforts, because it's not the exchange of a model line, with the Gallardo and Huracan, it's adding a model line. And not out of 20 to come to 21 models, but from two to three is a major effort, and you have to have a rock-solid business case." "Putting 500 more people inside a company which is now at 1,200, you can imagine what it means. Doubling almost the size of the area here where we are sitting today. Investing hundreds and hundreds of millions.

Lamborghini SC63 endurance race car unveiled for LMDh category

Lamborghini has set its sights on beating Porsche, BMW, and Cadillac, among other teams, in the top tier of endurance racing. The company has unveiled a race car named SC63 that was designed to compete in the LMDh category, and Autoblog sat down with CEO Stephan Winkelmann to get additional details about the upcoming model and its significance. Lamborghini has run a one-make racing series for over a decade, and its Huracan has competed in the GT3 category for several years, but the Italian brand has never been present on the highest echelon of the endurance racing world. Winkelmann explained why that changed. "This is a race series that's giving us a lot of visibility. We're not only racing in IMSA or in the WEC; we're racing in both. This is good for North America, it's good for Europe, and it's good for the Asia-Pacific region. It's a race series where the major OEMs are participating, so I think that also here there is an opportunity," Winkelmann told us. "We're a super-sportscar manufacturer; it's important." Power for the SC63 comes from a gasoline-electric hybrid powertrain built around a new, 3.8-liter twin-turbocharged V8 developed in-house specifically for the racing program. The system's total output checks in at about 670 horsepower, which is the maximum allowed by racing regulations, and the gearbox, the battery, as well as the motor-generator unit are standard components that other teams are using as well. That's not to say the SC63 is identical to, say, the BMW M Hybrid and the Porsche 963. Lamborghini explains that racing regulations give its engineering team the freedom to customize the gear ratios and the slip of the mechanical differential, among several other parameters.  Lamborghini asked a French firm named Ligier to develop and build the SC63's monocoque, though its engineers played a big role in dialing in the car's specifications. They notably requested a push rod-type front suspension system, ensured it has the ideal weight distribution, and made sure that critical parts are easy to access and service; every second count during a pit stop, even when you're competing in a 24-hour-long race. Lamborghini and Ligier also paid special attention to the brakes to find the right middle ground between weight and durability. Honing the SC63's aerodynamic profile was easier said than done, because LMDh regulations allow teams to use only one body kit per season, and the scope of the changes that can be made between races is limited.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: