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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

New Lamborghini Urus variant shown racing up Pikes Peak

Lamborghini set an all-time sales record in 2021 thanks in part to the Urus. The super-SUV has predictably been a hit, and it's getting an update in the near future to remain competitive. Footage published on social media gives us a preview of what to expect from the model. Posted on Instagram, the short video shows a camouflaged Urus prototype racing up Pikes Peak in Colorado. "When you're going that fast anything can happen," the narrator warns, but the preview stops short of revealing exactly what we're looking at. The footage of the SUV isn't much help, either: the Urus moves fast and is rarely in focus. Earlier spy shots may provide better insight into what's coming, however. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Images of a pre-production prototype testing in the snow published in January 2022 suggest that the visual changes made to the Urus will be relatively minor. They include additional vents integrated into the front bumper and a redesigned rear bumper. We're also expecting that the interior will receive new tech features, and it's not too far-fetched to speculate that a handful of mechanical changes will be found under the sheet metal. And, unverified rumors claim that a gasoline-electric hybrid powertrain will be made available in the coming years. Lamborghini will release additional details about its new Urus flavor in the not-too-distant future. That's also when we'll find out more about the Pikes Peak connection. Is the Italian firm planning to dethrone sister company Bentley and set a new SUV record? Stay tuned. For context, the current record holder is a Bentayga that raced up the 156-corner mountain in 10 minutes and 49.9 seconds in June 2018. The updated Urus isn't the only new Lamborghini model in the pipeline. The final evolution of the Huracan will make its debut before the end of 2022 and it will be worth waiting for: it will be a production-bound version of the off-road-ready Sterrato concept unveiled in June 2019. Lamborghini SUV Luxury Performance

Bertone goes bust

The famous Italian coachbuilder and designer Bertone may be on its deathbed. The company that penned the beautiful shape of the Lamborghini Miura has been facing financial hardships for months, and Autocar is reporting that the Turin, Italy firm has just declared bankruptcy. The last we heard from Bertone, it was showing the Jet 2+2 station wagon based on an Aston Martin Rapide at the 2013 Geneva Motor Show. The Turin-based carrozzeria became famous for its wild designs like the BMW Spicup concept, Lancia Stratos and the initial shape of the Lamborghini Countach. In recent years, it had been limited to creating mostly one-off vehicles. The company has slowly been shrinking recently. It sold its small factory to Fiat a few years go and let go of 165 employees and 10 interns in December. Bertone has been shopping itself in hopes of finding a new owner. According to PistonHeads, even with the money problems, the business generated 20-million euros ($27.9 million) in revenue in 2013 and has been working on projects in China. A Turkish firm was rumored to be interested in buying it for just $2.7 million, and GT Spirit claims that there are also seven Italian companies potentially interested in purchasing it. Bertone has a long and proud automotive history, and it wouldn't be surprising if it were bought just for the value of the brand – perhaps we haven't seen the last of its stylized B logo. Featured Gallery Bertone Jet 2+2: Geneva 2013 View 10 Photos News Source: Autocar via Pistonheads, GTSpiritImage Credit: Copyright 2014 Drew Phillips / AOL Design/Style Hirings/Firings/Layoffs Plants/Manufacturing BMW Lamborghini Lancia Concept Cars Luxury Special and Limited Editions Performance Classics bertone lamborghini miura Lamborghini Countach