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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

The Huracan Performante is still a supercar steal, regardless of 'Ring time validity

When Lamborghini released video of its new Huracan Performante lapping the Nurburgring in a stunning 6:52, not everyone was convinced the record was honest. As a result, Lamborghini's director of research and development provided some data to Roadshow to shore up the lap time claim. He addressed the tire issue by telling Roadshow that the car used the optional Pirelli Trofeo Rs. And he noted that it was quicker than its more powerful brother, the Aventador SV, because it cornered and accelerated faster. He even provided VBox data of the lap. The thing is, none of this really matters in the end, particularly for the Huracan. Let us explain. For one thing, if you're going to question the Performante's time, you should question all of the times. All of these records are presented by the manufacturers, so there isn't a truly impartial party measuring the results and inspecting cars. Even with a company presenting plenty of data and explanations, it's hard to be 100 percent sure everything is on the level without an unbiased third party inspecting the cars before and after the lap, and keeping timing. But besides the issue of impartiality, the times themselves aren't really important. As interesting and fun as it is to compare lap times at the Nurburgring, they're really only relevant for rich owners and car companies to brag, and for less-rich fans to bench race. That's not a bad thing, but to look at the lap time of one single track doesn't really give a full picture of a car's performance. A car that's fast at the Nurburgring could be really slow on a tight course like Streets of Willow Springs. There's also the issue of who's driving the car. The manufacturers put their top drivers out on the 'Ring to set times. If you're not a factory test driver, you'll probably never go that fast even if you did get your car to the track. It's all a bit like the silly "blind" or two-wheeled car records. They don't actually provide much info on what the car is really like, or how you could drive it. Even if you're not on board with this explanation, and trust all the 'Ring records except this Lamborghini, we still have a reason why it doesn't matter. You see, even if you're convinced that there's no way the Huracan could best the Porsche 918 Spyder and the Aventador around the Nordschleife, it's still a screaming supercar bargain. The Porsche is a million-dollar car, and the Aventador, just the base model, is $125,000 more than the Huracan Performante.

Lamborghini's path to the future is paved with forged composites

As far back as 1983, Lamborghini has been researching carbon fiber for automotive use. The automaker felt confident enough in its ability to work with the high-tech material in 1985 that a team led by Maurizio Reggiani, now the Lamborghini Board Member in charge of Research and Development, crafted a revolutionary Countach with a chassis made almost entirely of hand-laid carbon fiber. The result was spectacular in that the car's chassis weighed about half of its all-metal counterpart. It turned out that first foray into carbon fiber was just as spectacular when it was finally tested for crashworthiness, but in a completely different way. Catastrophic would be an appropriate word, according to Paolo Feraboli, who now leads Lambo's brand-new Advanced Composite Structures Laboratory in Seattle, Washington. Proving how far Lamborghini has come since that ill-fated carbon-fiber Countach Evoluzione, Feraboli told us during the ACSL's grand opening that today's Aventador, which boasts a high-tech carbon chassis, aced its very first crash test in 2009. Chalk that success up to high-tech computer modeling and the practical application of lessons learned over several decades of trial and error. The dull red monocoque of that crashed Aventador now hangs on the wall at the ACSL like a functional piece of art, a reminder of Lamborghini's cutting-edge milestones of the past. Lamborghini's future will be hewn from what the company calls forged composites. First seen on the stunning Sesto Elemento Concept from the 2010 Paris Motor Show, the patented carbon-forging process forgoes hand-laid sheets, injected resins, and high-heat autoclaves. Instead, wads of randomly oriented carbon fibers that sort of resemble the kind of dough you'd use to make pasta undergo a three-minute press inside a mold. The resulting parts are just as strong as other carbon-fiber bits, but can be mass-produced at a fraction of the cost. While it's true that cost is often a secondary consideration for high-end supercars, it's still relevant. By reducing the cost and increasing the scale of composite pieces, Lamborghini can then afford to spend more money on other parts of the car. It's not just body panels and chassis components that Lamborghini thinks it can build using forged composite technology. The Sesto Elemento featured forged-composite suspension control arms that haven't yet made it into production, but probably will soon.