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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

One-off Lamborghini Revuelto Opera Unica took 435 hours to paint

Lamborghini turned the Revuelto, its new flagship model, into a one-off art car to celebrate its 60th birthday. Unveiled ahead of its public debut at the 2023 Art Basel show in Miami Beach, Florida, the 1,001-horsepower coupe named Opera Unica was designed in-house. Beyond commemorating 60 years of Lamborghini's V12-powered cars, the Opera Unica showcases what the brand's Ad Personam team is capable of. It was painted entirely by hand. The front end is finished in a color called Viola Pasifae, and the livery gradually fades into a shade of black called Nero Helene. That's just the base layer; Lamborghini then added blue, red, and orange accents to emphasize speed. Getting it perfect was more difficult than it might sound. Lamborghini notes that the livery required 76 hours of development and testing plus around 435 hours (that's over 18 days!) to apply. The finish touch is a 60th Anniversary logo on the hood that's only visible in the right light. That's just the exterior; the interior took 220 additional hours to complete. It's characterized by two-tone Nero Ade and Viola Acutus leather upholstery to echo the paint job's base layer and the 60th Anniversary logo embroidered into the seats and door panels. The color of the thread used matches the color of the brush strokes applied to the exterior. This color combination appears on the start button cover as well. "We wanted to create something purely artistic using brushes and a combination of colors, as if the Revuelto was a canvas. This is what fueled our inspiration for this special livery," summed up Mitja Borkert, the head of Lamborghini's design department, in a statement. It's business as usual under the body, meaning power for the Opera Unica comes from a gasoline-electric plug-in hybrid drivetrain built around a new, 6.5-liter V12. Crucially, the engine is naturally aspirated; Lamborghini resisted the urge to downsize and add turbos. The system also includes three electric motors and a 3.8-kilowatt-hour lithium-ion battery pack. Its output checks in at 1,001 horsepower and 793 pound-feet of torque, which is enough for a manufacturer-claimed zero-to-62-mph time of 2.5 seconds and a top speed of over 217 mph. Lamborghini hasn't revealed what the future holds for the Opera Unica. It could end up in the company's museum in Sant'Agata Bolognese, Italy, or it might find its way into private hands. Either way, you'll know it when you see it: this is the kind of one-off car you can't miss.

Take a ride in a Lamborghini Countach with Evo

Sure, the 1970s and '80s were full of crap cars like the Chevrolet Chevette or the Ford Granada. Dark times, but not completely. Take the mind-blowing Lamborghini Countach. Its sharp and angular styling was shocking at the time. It was and still is the archetypal bedroom wall supercar. But it's far from perfect. As Evo explains in its latest Icons drive, the clutch is heavy, the seating position is wonky, and the visibility is notoriously awful. It was the first Lamborghini in which it was a good idea to hang halfway out of the car while backing up, because the rear window was useless. As far as rare Lambos go, though, this 1981 LP400S is pretty impressive. It's being auctioned by RM Sotheby's as part of its Paris auction in early February. You can check out both the bad stuff and the much more substantial good stuff in Evo's latest, embedded above. News Source: Evo via YouTube Lamborghini Auctions Coupe Classics Videos RM Sotheby's evo Lamborghini Countach