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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Dave Lang lands 180 Rollerblade jump over Lamborghini, Bam Margera crashes it anyway

Lending further credence to the internetism "This is why we can't have nice things," real-life court jester Bam Margera had a tough weekend with his Lamborghini Murciélago after letting rollerblader Dave Lang perform a 180-degree jump over it.
While the stunt seemed to go off without a hitch, a second video has emerged showing Margera attempting to back his Lamborghini convertible up. Despite the presence of side mirrors, the former Jackass host hits a Cadillac. The damage to the Murciélago appears largely cosmetic, although we highly doubt the error is going to come cheap.
There is some salty language in the video, although everything, even the subtitles, are bleeped out. We've got both videos below, so if you're in the mood for a little schadenfreude, feel free to take a look.

Lamborghini's Aventador replacement will receive a new V12 engine

Lamborghini is about to close one of the longest and most significant chapters in its history. It announced the Aventador Ultimae unveiled in July 2021 is the last non-electrified, V12-powered street-legal model it will build. The car's successor, whose name hasn't been revealed yet, will inaugurate a gasoline-electric hybrid powertrain built around a new V12 engine. Company boss Stephan Winkelmann filled us in on some of the details. Sending off the non-electrified, V12-powered supercar is a big deal for Lamborghini, so a lot of time and resources went into increasing the engine's output for the grand finale. It develops 770 horsepower at 8,500 rpm and 531 pound-feet of torque at 6,750 rpm, figures that eclipse both the Aventador S and the Aventador SVJ. Winkelmann told Autoblog that 770 horses was "the best possible power output we could get" out of the 6.5-liter engine. It's the end of the road for this V12, because the Aventador's replacement will receive a new engine. Winkelmann said it's too early to reveal specific details, like its displacement, but he stressed it's not something we've seen before. And the hybrid system is notably not related to the technology that powered the limited-edition Sian. "The technology is different, it's a completely new engine, a completely new drivetrain, a new battery, everything is completely new. There's nothing out of the Sian or out of the Aventador [in the next flagship]," he said. Some things won't change. Winkelmann cited carbon fiber construction, four-wheel-drive, active aerodynamic technology, and a four-wheel steering system as attributes from the Aventador that are worth keeping. And, adding a turbo (or two, or three, or four) to the new V12 was never considered — forced induction adds weight and puts unnecessary stress on an engine. Besides, the V12 has "horsepower en masse." Natural aspiration is here to stay. Regulatory hurdles are part of what's driving Lamborghini towards electrification, so the Ultimae truly is the last of its kind. However, the non-electrified V12 could live on in some few-off models built for track use, like the Essenza SCV12. "For homologated cars, it's a no. For the others, we will see. It's not planned so far, but there could be an opportunity," Winkelmann replied when asked if future V12-powered race cars could eschew a hybrid system. This is it, then. Lamborghini will build 600 units of the Aventador Ultimae, a number split 350-250 between coupes and roadsters.