2008 Lamborghini Murcielago Lp640 Convertible 2-door 6.5l on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2019 Lamborghini Urus shows off its drive modes

Urus: Rambo Lambo Part II is debuting in just under two weeks. The follow-up to the long departed Lamborghini LM002 takes a much different course than its rough-and-tumble forbearer. The Urus looks to be a genuine performance vehicle, albeit in the shape of a sharp and chiseled crossover. The new model is powered by a twin-turbo V8 making roughly 650 horsepower. This new teaser shows the Urus blasting around on some desert roads. Frankly, it looks like a riot. We know roughly what the exterior will look like, but this teaser is our first look at the Urus' interior. It looks to have the same digital instrument cluster from the 2017 Lamborghini Aventador S. There's also an Anima toggle switch that appears to flip through quite a few drive modes. Translating the Italian to English shows modes for street, sport, race, sand, land and snow. This is an SUV after all, and a pretty sweet-looking one at that. We don't yet have all the details for the new model, but its Dec. 4 reveal isn't too far off. Stay tuned for more. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Lamborghini Crossover SUV Performance

Lamborghini beats the odds, sets delivery record in 2021

Lamborghini is one of the luxury carmakers that reported exceptionally strong sales in 2021 in spite of an ongoing global pandemic and a crippling chip shortage. Like Rolls-Royce and sister company Bentley, the Italian firm beat the odds by setting an all-time delivery record. Annual deliveries totaled 8,405 units, an increase of 13% over 2020. Lamborghini's biggest market remains the United States, where deliveries jumped by 11% to 2,472 units in 2021. Mainland China, Hong Kong, and Macao are lumped into second place, and deliveries there skyrocketed by 55% to 935 sales. Germany and, somewhat surprisingly, the United Kingdom are in third and fourth place, respectively. Deliveries in Germany rose by 16% to 706 and in England by 9% to 564. Italy, where regulations have historically (and ironically) been hostile to cars with large-displacement engines, likes Lamborghini's breed of bulls as well: 359 deliveries were recorded in 2021, a 3% climb. It shouldn't surprise anyone to learn that the Urus was the best-selling Lamborghini in 2021. The company delivered 5,021 examples, so the SUV accounted for over half of the brand's sales. Second place on the podium is occupied by the Huracan, with 2,586 deliveries, followed by the Aventador, with 798 delivered units. While these numbers might sound insignificant in the grand scheme of things, putting them into context tells a different story. Lamborghini remains small, but it used to be a lot smaller: It built precisely 1,999 examples of the Countach during a production run that stretched 17 years. It made more units of the Aventador (pictured) in 2021 than of the Miura between 1966 and 1973. Another interesting point is that Lamborghini's total for 2021 seemingly only includes delivered units. The company left out the cars it sold but hasn't delivered yet, like the 112 planned units of the born-again Countach. The coupe was sold out before it was shown to the public. Lamborghini hopes to keep the momentum going, and company boss Stephan Winkelmann revealed that almost all of 2022's production capacity is already spoken for. The company also plans to unveil four new cars in 2022, including the Aventador's mysterious successor. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.