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What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.

Two dead in Lamborghini crash at Las Vegas exotic car experience center

According to the Las Vegas Sun, as well as several other local outlets, two men died in a Lamborghini crash on track at a facility called SpeedVegas. The car reportedly hit a concrete wall with a tire barrier and burst into flames. Tragically, the driver and the instructor were both killed instantly. We confirmed with the Occupational Safety and Health Administration (OSHA) that the organization is investigating the crash. The crash happened at SpeedVegas, a facility with a 1.5-mile closed track that offers visitors the opportunity to drive high-performance sports cars ranging from the Porsche Cayman GTS up to a Lamborghini Aventador. According to the website, drivers do not need any experience before taking the wheel, and only need to be 18 years old, have a valid driver's license, and wear closed-toe shoes. The facility provides helmets and insurance as part of the driving fee. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SpeedVegas provided an official statement, seen above, on the crash at its Twitter page. It confirms that the crash occurred, and that the company will cooperate fully with the investigation. It also passes along sympathy to employees and family members connected to the victims. We have also reached out to the Las Vegas Metropolitan Police Department, and SpeedVegas directly for further comment on the incident, but have not received a reply at the time of publishing. We will update this post with additional information as it is available. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Gallardo successor to rock us like a Huracan?

Lamborghini is expected to drop the sheet on its replacement for the Gallardo later this month (think of it as an automotive Festivus gift), which means that speculation on the new supercar's looks and performance is reaching a fever pitch. While the discussion centers on powertrains, though, we're overlooking something equally important - the car's name.
We've been operating under the impression that it would be named Cabrera, after the Detroit Tigers eight-time All-Star and Triple-Crown-winning first baseman a famous line a fighting bulls, as per Lamborghini tradition. Now comes word that Lambo might be moving away from the bovine nomenclature, based on a 2012 trademark filing for the name Huracan. (Of course, it's entirely possible that Lambo historians will dig up some dusty lineage on a fighting bull with a breezy name).
That's left some wondering if the collective auto industry has it wrong. As AutoExpress points out, though, the Huracan trademark was filed at the same time the Italian brand registered the "Urus" name for its SUV concept. During that filing, Lambo also registered the name "Deimos," so really, this should all be taken with a grain of salt.