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Range-topping 800-hp Lamborghini Aventador SV hits the 'Ring

A couple of years ago, rumors were circulating about a possible high(er)-performance version of the Lamborghini Aventador, and our spy photographers have just captured what appears to be a prototype of this new supercar testing at the Nürburgring. Supposedly called the Aventador SV (for Super Veloce), this even-more-hardcore version of Lamborghini's range-topper could boast as much as 800 horsepower. Yowza.
As for the car you see here, our spies point out new center-lock wheels wrapped in ultra-thin high-performance tires that hide revised brake calipers mounted in a different position than on the normal Aventador. Up front, there's a new aerodynamic piece that makes for an even lower air splitter, and around back, an extra piece of trim (often referred to as a Gurney flap) has been added to the spoiler to provide enhanced downforce.
We don't imagine there's much in the way of weight to shed from the Aventador's carbon fiber monocoque chassis, so this SV version will likely focus more on better suspension tuning, improved aero and a 80-100 more horsepower to set it apart from the rest of the range. Expect more details to arrive around the time of the Frankfurt Motor Show this fall.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Seinfeld and Chris Rock laugh it up in a Lamborghini Miura

Jerry Seinfeld has featured many beautiful cars and hilarious comedians in his Comedians in Cars Getting Coffee web series, but this latest episode might top them all. (To his credit, it feels like we've been saying that a lot lately). In this video, Seinfeld snags the keys to a 1969 Lamborghini Miura and picks up funnyman Chris Rock.
Not surprisingly, Seinfeld says the Miura is "the most beautiful car ever designed," and he shows how fast it can be, too. After stopping for lunch and a conversation with Rock, Seinfeld gets an unexpected chat with one of New Jersey's Finest. There are plenty of laughs, but the Lamborghini and its long eyelashes steal the light in this episode. Check it out below.