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Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Hamann Nervudo is an angrier Aventador

Hamann Motorsport made a big splash at the 2013 Frankfurt Motor Show with a modified Lamborghini Aventador. The metallic orange monster has been rechristened the Hamann Nervudo, and packs an extra 60 horsepower and 34 pound-feet of torque, thanks to a few tweaks to the ECU. The other big mechanical change is an optional exhaust, which we're told exists solely to spit fire. Doesn't the Aventador do that already?
The big changes that transform the Aventador to the Nervudo, though, are on the surface. Hamann has made some significant aerodynamic adaptations, starting with a massive rear wing and a reformatted diffuser, with the latter made of unpainted carbon fiber.
Up front a two-piece, carbon-fiber spoiler creates a more aggressive fascia, although the overall effect is somewhat lessened, as Hamann has fitted what can only be described as flared nostrils to the Nervudo's front end. While we aren't crazy about the nose, the new side skirt and engine vents are both nice touches, particularly the scoop on the roof. Not surprisingly, the body enhancements are all available in carbon fiber. A set of multi-spoke whees from the Hamann Professional collection has been chosen to replace the stock Lamborghini items, with 21-inch hoops out back and 20-inchers in front shod in the requisite, ultra-sticky Pirelli tires.

World's largest Lamborghini dealer is in Dubai, because of course it is

Dubai is a place where supercars are so common, even the police drive them. So it's not at all surprising that Lamborghini would open its largest dealership ever in the city. The dealer is three stories tall and has over 19,000 square feet. That's a lot of space for cars, and according to Lamborghini's CEO, Stefano Domenicali, that space is needed, and perhaps other dealers will need to expand. In the release announcing the dealership's opening, he says Lamborghini expects its overall sales to double when the Urus launches this year. This will require more sales and service space. The Dubai Lamborghini dealer isn't just sales and service, though. In the photos above, you can clearly see that a large portion of real estate is dedicated to selling merchandise. Among the trinkets on sale are shirts, hats, keychains, mugs, and model cars. So regardless of your net worth, this dealer has something for you. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.