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Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

World's Best Dad invites Lamborghini owners to son's birthday party

The resulting unalloyed joy, as you'll see in the footage below, is priceless.
One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw - and heard - something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent.

Lamborghini Aventador SVJ First Drive Review | Worth its weight in carbon fiber

Relentless. If we were to define Lamborghini in 2018, this is the word we'd choose. Led by the indefatigable head of research and development, Maurizio Reggiani, the engineering team at Sant'Agata Bolognese are constantly iterating current models — futzing, enhancing, testing. Give them a problem and they'll hammer away at it. The Aventador has been one of those problems. The V12 flagship was released in 2011 and shone far more for its sharp-edged Lambo-tastic design than its sharp handling. If we were looking for a word to describe that first iteration, we'd say ... wanting. Which brings us to the Autodromo do Estoril in Portugal on a sunny day in September. We're here to drive the new Aventador SVJ, first shown this year at Pebble Beach. It is the fourth major non-roadster model, following the SV and the S. Lamborghini promises that the SVJ is the ultimate Aventador. The fixed Aventador. Or mostly, says Reggiani. "I'm not that arrogant to say that everything is perfect. There's always something that could be better." He shrugs, then smiles. "But our goal is to synchronize all the improvements and create something unique, something special." The SVJ's naturally breathing V12 makes 759 horsepower and 531 pound-feet of torque. Top speed is 217 mph, and 62 mph arrives in 2.8 seconds. The price, without taxes or extra bits of carbon fiber or seats in novel shades of purple, starts at $517,770. Reggiani and friends have come to the conclusion that the obvious formula of shedding weight while adding power can only take you so far. (That's what they did with the SV and it's only middling.) Hence the SVJ gets every new trick that the company has engineered as of late, including aero vectoring, rear-wheel-steer and all-wheel-drive. And it's already netted results. The SVJ snatched the production-car 'Ring record from the Porsche 911 GT2 RS with a time of 6:44.97. The track surface at Estoril was resurfaced only weeks ago, and oils from the asphalt are weeping out onto the surface. This has caused great consternation among the Lamborghini camp, as grip is closer to driving on glass than nice stubbly tarmac. On my first set of laps, a pro driver suggests that I leave the car in sport mode, which sends more power to the rear wheels. "Easier to turn in," he suggests, as the front wheels are having trouble gaining traction on the slick surface.