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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Range-topping 800-hp Lamborghini Aventador SV hits the 'Ring

A couple of years ago, rumors were circulating about a possible high(er)-performance version of the Lamborghini Aventador, and our spy photographers have just captured what appears to be a prototype of this new supercar testing at the Nürburgring. Supposedly called the Aventador SV (for Super Veloce), this even-more-hardcore version of Lamborghini's range-topper could boast as much as 800 horsepower. Yowza.
As for the car you see here, our spies point out new center-lock wheels wrapped in ultra-thin high-performance tires that hide revised brake calipers mounted in a different position than on the normal Aventador. Up front, there's a new aerodynamic piece that makes for an even lower air splitter, and around back, an extra piece of trim (often referred to as a Gurney flap) has been added to the spoiler to provide enhanced downforce.
We don't imagine there's much in the way of weight to shed from the Aventador's carbon fiber monocoque chassis, so this SV version will likely focus more on better suspension tuning, improved aero and a 80-100 more horsepower to set it apart from the rest of the range. Expect more details to arrive around the time of the Frankfurt Motor Show this fall.

Lamborghini Revuelto, riveting or revolting? The choice is yours with its online configurator

Lamborghini has opened an online configurator for the new Revuelto flagship it unveiled yesterday. You can play with the supercar's many options, though It's a moot exercise unless you're one of the few reserved one already. Lamborghini says the Revuelto had sold out for two years in early March, with most reservation holders never having seen what the car would look like. But if you want to kill a little time, you can build your own. There's something for everyone, whether your tastes lean towards aficionado or influencer. Color is where the Revuelto allows for the most personalization. There's no less than 68 colors, many of which come in both gloss and matte finishes. A connoisseur might go for one of the Classica hues, which take inspiration from Lamborghinis past. The individual oranges and lime greens number greater than the entire palettes of most mainstream cars. It's almost overwhelming. But because we enjoy a good chuckle, we went for the Ecleticca (Italian for "eclectic") finish called Blu Uranus Matt.  Wheels can make or break a car, and we definitely want to fit in with the newly wealthy Soundcloud artists constantly revving up Sunset Boulevard here in Los Angeles. So we'll go for the 20- and 21-inch Bridgestone performance tires wrapping matte black Triguero wheels with carbon fiber center caps and titanium "rim bolts." Even brake calipers are offered in seven colors, but we think the most eye-searing option is Arancio, or orange. Interior upholstery and color options are as plentiful as paint codes. A retina-assaulting Nero Ade Sportiva (black) cabin with Verde Scandal (radioactive green) contrast color and Rosso Alala (red) stitching should not be allowed on a Blu Uranus Matt exterior, but it is, so we're picking it. Naturally, we're checking the passenger display option so we can impress our captiv — er, co-pilots — with exactly how fast we're going, and adding cupholders because why not? For finishing touches, the rear diffuser offers yet another set of colors, but we're going for Verde Scandal again because it's the brightest. Last but not least, let's check the box for the titanium engine grid, which draws attention to the 1,001-horsepower V12 hybrid powertrain, the last 12-cylinder Lamborghini will ever make. Nowhere in the process did we ever come across a price tag, so it's one of those "if you have to ask ..." scenarios. What do you think of our Revuelto? We like that it'll feel right at home in La La Land or Miami.