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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Concept S up for auction in New York

Reach back a decade into your supercar memory banks and you may recall that in 2005, Lamborghini rolled in to the Geneva Motor Show with a dramatic Gallardo speedster concept. That was the Concept S, designed by Luc Donckerwolke long before he shifted over to (and subsequently left) the Bentley design department. It packed all the cutting-edge angular design of the Gallardo coupe that had just debuted the year before, but predated the emergence of the Gallardo Spyder that followed the next. The Concept S featured more radical bodywork that bisected the open cockpit, with a pair of low-profile wind deflectors instead of a single-frame windshield. Sort of like the Aventador J concept from a few years ago, but in a more compact (and relatively more stylistically restrained) form. The original show car wasn't a runner, but it proved such a hit that Lamborghini made a second one – this time fully functional with V10 power – and brought it to Pebble Beach that summer. The static model is still on display at the Lamborghini Museum in Sant'Agata, and we took our time ogling it while in town for the opening of the new Trigeneration plant last week, but the runner was sold to a private collector, and now it's set to cross the auction block as part of RM Sotheby's upcoming sale in Manhattan. The auction house expects that it'll fetch between $2.4 and 3 million, and given this particular model's rarity, we don't doubt it'll command every penny, if not more. After all, the Veneno went for more than that, and as scarce as that crazy hypercar was (and remains still), between the coupes and roadsters, Lambo made a baker's dozen of those. In fact, the Concept S stands to set a new record for the highest amount ever paid for a Lamborghini at auction, which according to Sports Car Market was set in 2009 when a Reventon sold online for $2.5 million. The Reventon was a more dramatically styled version of the Murcielago and precursor of the Aventador, of which 21 were made. So just imagine how much collectors might prove willing to spend on the one-of-a-kind Concept S.

Lambo considering Huracan GT3 for United SportsCar Championship

With all the versions of the Gallardo that Lamborghini made over the course of that model's dozen year lifecycle, we knew the debut of the new Huracán would only be the start. And now we're getting an idea of what Sant'Agata has in store. Before too long, there'll be a new Spyder, and likely a rear-drive version as well. But racing teams are more eagerly anticipating the new competition versions. There's the new Super Trofeo spec racer that Lambo unveiled in Monterey a couple of weeks ago, but now we're receiving word of a new GT3 racer as well.
Based closely on the Super Trofeo, the Huracán GT3 is reportedly being designed to meet the regulations of numerous racing series - including, the latest reports will have us know, the United SportsCar Championship that competes in North America. This according to Sportscar365.com, which spoke to Lamborghini's chief test driver Giorgio Sanna at Virginia International Raceway recently.
Unlike some of its rivals, racing has not traditionally been a core value at Lamborghini, but it has competed here and there. It previously relied on Reiter Engineering to develop racing versions of the Murcielago and Gallardo, but is said to be doing the Huracán GT3 almost entirely in-house, with a modicum of input from Dallara, the racing chassis manufacturer founded by the man widely credited with developing the Miura and Espada in the 1960s.