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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini owner forgives teen for using car as a bike ramp

A teenager in Singapore got off shockingly easy after he was caught on camera riding his bike across the hood of a Lamborghini last week. According to The New Paper, Izzadnaff Abdul Qusyairl was on his way to play some games at a local arcade in Bedok, Singapore, when he saw a bright yellow Lamborghini Gallardo parked outside of Bedok Stadium. Being a dumb teenager, Izzadnaff decided to pull a stunt he saw on YouTube. Izzadnaff rode his bike up the hood and over the top of the Lambo. Unfortunately for him, the Lambo's dashcam was on and caught him in the act. The Lambo's owner, Aaron Keder, uploaded the footage to Facebook, kicking off an internet manhunt for the young cyclist. Qusyairl's mother got wind of the situation and quickly took matters into her own hands by first giving her son a stern talking to and then contacting Keder through a mutual friend. "Izzadnaff is usually obedient. I don't know what happened to him that day," she told New Paper. "He was very afraid to admit to his mistake after that, but I told him that he had done something wrong, so he had to stand up and admit his mistake." Thankfully, Keder seemed to have a good sense of humor about the incident and agreed to sit down with the abashed teen and sort the situation out. "I met the family on Sunday afternoon and we have resolved the issue," said Keder. "All I wanted was an explanation from the boy and to know how he felt when he went on top of my car. I also wanted him to know that what he had done was wrong and not to repeat it."Related Video: Image Credit: Caddy Viral / YouTube Auto News Weird Car News Lamborghini singapore stunts bmx lambo gallardo

World's Best Dad invites Lamborghini owners to son's birthday party

The resulting unalloyed joy, as you'll see in the footage below, is priceless.
One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw - and heard - something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent.