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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

Lamborghini owner parks Countach near London Tower Bridge, everyone freaks

With its razor-sharp wedge shape, high performance and minuscule ride height, the Lamborghini Countach has always been a supercar made to be gawked at and grab attention. Even the model's name supposedly comes from an Italian exclamation. But not all recognition is positive, as is the case with this Lamborghini illegally parked within sight of London's famed Tower Bridge.
According to The Telegraph, this white Countach was reportedly abandoned after running out of fuel, blocking a lane in the process. In that time, someone apparently attempted to scratch off part of its no-parking sticker. In the end, the supercar was hooked up and lifted onto a flatbed truck to be towed away, drawing a sizable crowd in the process. Those interviewed seemed pretty upset and mystified that someone would illegally park the car there.
According to The Telegraph, the owner was traced via license plate, whereupon it was discovered there was a warrant out for his arrest on harassment charges. He was subsequently arrested in London and later released on bail. Sadly, there's no word yet on whether the classic Lamborghini was released with its owner or if its angular self is sitting in an impound lockup somewhere.