2023 Lamborghini Huracan Sto on 2040-cars

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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

2021 Lamborghini Urus gets new Pearl Capsule design edition, adds tech in new year

The 2021 Lamborghini Urus is coming into its third year with some updates. The most notable of those is the addition of a Pearl Capsule design edition. It’s meant to bring even more style and exuberance to the table, which couldnÂ’t have been easy to do with a Urus. However, the Pearl Capsule does succeed at standing out with its bright color palette. All of them will be two-tone cars with a bright base color, black roof and black accents all around. You can choose Giallo Inti (yellow), Arancio Borealis (orange) or Verde Mantis (green). Gloss black paint is used on the roof, rear diffuser, spoiler, side sills, wheels and other trim. Those 23-inch wheels also receive a single circular outline in the main paintÂ’s hue. YouÂ’ll also notice that the brake calipers are the same color as the car, too.  ThereÂ’s more to be seen on the interior. All Pearl Capsule cars will feature a two-tone interior design with the color of the paint featuring heavily throughout it. The seats, center console, door trim, dash trim and even the cupholders receive splashes of color. You can select perforated Alcantara seats (pictured) and Lamborghini also throws in some additional carbon fiber and black anodized aluminum buttons/details. Lamborghini says itÂ’s extending the available color palette for 2021, as well. ThereÂ’s a new metallic grey and range of matte colors available through LamborghiniÂ’s Ad Personam customization program: blue, white, black and grey. If you were wondering, Lamborghini says the most popular color choices so far have been yellow and a range of greys.  Other updates for 2021 are minor. Lamborghini has come up with a new key design; the parking assistance package features a more comprehensive parking assistant (it can now park itself in parallel and perpendicular spots), and thereÂ’s a new Sensonum 17-speaker audio system available as an option. Pricing for the 2021 Urus starts at $218,009, which is $18,000 more than the base price of the 2020 Urus we just tested. Happy buying. Related video:

Lamborghini Huracan Sterrato, the Lamborghini rally car we didn't know we wanted

Usually, the answer to a question no one asked is a bad thing. But every now and then, it leads to something wonderful, like the Lamborghini Huracan Sterrato concept car you see above. It's Lamborghini's take on a rally version of the 2020 Lamborghini Huracan EVO, and it's something we weren't asking for but now desperately want. The Sterrato (translation: "dirt") is mostly a stock Huracan EVO underneath, but that's not bad with a naturally aspirated 5.2-liter V10 making 640 horsepower and 442 pound-feet of torque. It also retains its all-wheel drive, four-wheel steering and torque vectoring, but they've all been retuned for dirt and loose surfaces. To get around on rougher surfaces, Lamborghini raised the car by 1.85 inches, which the company says improves the approach angle by 1% and the departure angle by 6.5%. The Sterrato's exterior receives huge fender flares that allow for a one-inch wider track front and rear. It wears 20-inch wheels with chunky off-road tires. Aluminum skid plates have been added to the front and rear, and the rear plate doubles as a diffuser. The rocker panels also get aluminum plates for extra protection. Mud guards are fitted, too, as are little deflectors ahead of the intakes to keep rocks from flying in and doing damage. Finally, like any good rally car, it gets huge auxiliary lights with a pair of hexagonal units on the front, and a wide bar on the roof. Inside the Sterrato are a pair of carbon fiber bucket seats plus four-point racing harnesses. But the real showpiece is a full titanium roll cage. Lamborghini didn't say anything about putting the Sterrato into production. But this concept isn't particularly out there, especially compared with some of Lamborghini's concepts, so we suspect if the car gets a good enough reaction, Lamborghini might consider production. And if it doesn't, we're sure there are some aftermarket companies that would be happy to help wealthy car enthusiasts re-create the car.