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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini has built more Huracans in 5 years than it did Gallardos in 10

Production numbers can be pointless without some sort of context that validates the information. For instance, 14,022 cars built in five years sounds like nothing, but when it's added that those 14,022 units are Lamborghini Huracans, it's more impressive. That specific number is significant because it matches the number of Lamborghini Gallardos produced during its 10-year run, even though the Huracan has only existed for 5 years. Lamborghini has been doing extremely well as of late. Year-over-year sales rose for the eighth consecutive year in 2018, and the Urus SUV is bringing in gobs of new customers. Reportedly, the company might even cap its production for 2020 at 8,000 units in order to maintain a certain level of exclusivity. At the core of the company's identity is the V10-powered Huracan. In the first half of 2019, the Huracan accounted for roughly 26 percent of the 4,553 cars sold, a number that represents a 96-percent increase compared to the same time period in 2018. Since it first debuted as a coupe for 2014, the Huracan line has expanded quite a bit with numerous different styles and performance levels. There's the rear-wheel drive model, the Performante, the EVO, and Spyder variants. The 14,022nd car built is a Huracan EVO coupe wearing a Grigio Titans paint scheme, and it's headed to a customer in Korea. There's no reason to believe Lamborghini demand will slow. The Urus has quickly become a cash-cow in a crossover-hungry market, and the possibility of an electric 2+2 as a fourth model could boost the brand even more.

Lamborghini Urus finally set to debut on Dec. 4

It's been more than two years since Lamborghini announced it was planning to build its second SUV, the Urus. It's been more than five years since the original concept was revealed at the Beijing Motor Show back in 2012. Finally, on Dec. 4, the Italian automaker will reveal the full production version at an event in Sant'Agata Bolognese. We've seen plenty of concepts and spy shots of the Urus by now. We know it will be powered by a twin-turbo V8 making 650 horsepower and upwards of 600 pound-feet of torque. A plug-in hybrid — a first for Lamborghini — will follow soon after. Pricing hasn't been announced, but look for a base MSRP of at least $200,000. In the teaser video, Lamborghini is making a big deal about this being the first super sport utility vehicle. If any automaker can back up that claim, it's Lamborghini. This isn't going to be some rough-and-tumble V12-powered off-roader like the LM002. This is a high-performance machine in a similar, but far more over-the-top, vein as the Porsche Cayenne and BMW X5 M. The timing of the reveal is an interesting one. The event is just days after the 2017 Los Angeles Auto Show. Rather than compete for coverage, Lamborghini is taking a more modern approach to the Urus' reveal. Either way, we're looking forward to it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.