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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini beats the odds, sets delivery record in 2021

Lamborghini is one of the luxury carmakers that reported exceptionally strong sales in 2021 in spite of an ongoing global pandemic and a crippling chip shortage. Like Rolls-Royce and sister company Bentley, the Italian firm beat the odds by setting an all-time delivery record. Annual deliveries totaled 8,405 units, an increase of 13% over 2020. Lamborghini's biggest market remains the United States, where deliveries jumped by 11% to 2,472 units in 2021. Mainland China, Hong Kong, and Macao are lumped into second place, and deliveries there skyrocketed by 55% to 935 sales. Germany and, somewhat surprisingly, the United Kingdom are in third and fourth place, respectively. Deliveries in Germany rose by 16% to 706 and in England by 9% to 564. Italy, where regulations have historically (and ironically) been hostile to cars with large-displacement engines, likes Lamborghini's breed of bulls as well: 359 deliveries were recorded in 2021, a 3% climb. It shouldn't surprise anyone to learn that the Urus was the best-selling Lamborghini in 2021. The company delivered 5,021 examples, so the SUV accounted for over half of the brand's sales. Second place on the podium is occupied by the Huracan, with 2,586 deliveries, followed by the Aventador, with 798 delivered units. While these numbers might sound insignificant in the grand scheme of things, putting them into context tells a different story. Lamborghini remains small, but it used to be a lot smaller: It built precisely 1,999 examples of the Countach during a production run that stretched 17 years. It made more units of the Aventador (pictured) in 2021 than of the Miura between 1966 and 1973. Another interesting point is that Lamborghini's total for 2021 seemingly only includes delivered units. The company left out the cars it sold but hasn't delivered yet, like the 112 planned units of the born-again Countach. The coupe was sold out before it was shown to the public. Lamborghini hopes to keep the momentum going, and company boss Stephan Winkelmann revealed that almost all of 2022's production capacity is already spoken for. The company also plans to unveil four new cars in 2022, including the Aventador's mysterious successor. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Aventador SVJ teased at Nurburgring

We've been seeing prototypes and hearing reports about a hopped-up version of the Lamborghini Aventador, but only now have we seen something official from the company. It's officially called the Lamborghini Aventador SVJ, and the company teased it in the above trailer of the car at the Nurburgring. It gives us our best look yet, and some tidbits about what we'll hear next about the car. Let's first address the looks. The front fascia has been revised with a much deeper chin and a big wing splitting the main air intakes in the front. The side skirts are wider with end caps at the forward sections behind the front wheels. Those wheels have motorsport-style single center nuts. In one of the trailer's clips, we can see they're wrapped in Pirelli P Zero Trofeo R tires. It also has the outrageous rear wing we've seen in spy shots, and the exhaust also sits high up like on the Huracan Performante. Finally, while not necessarily part of the looks, we get a look at the instrument cluster that reveals this Aventador has a redline of roughly 9,000 rpm. The other part of the trailer to address is the location. The whole trailer takes place at the Nurburgring, and there's usually only one reason to make a big deal about that: lap times. Lamborghini already proved it can make some wickedly fast track cars with the Huracan Performante, a car that laps the infamous track faster than any other Lamborghini (so far) and faster than even the Porsche 918 Spyder. We expect the Performante's left-right split active aerodynamic system will appear on this car. Add to it much more power from the V12, and we have a potential 'Ring monster. Rumors even suggest the Aventador SVJ will have a lap time of around 6 minutes, 45 seconds, faster than the 911 GT2 RS. The SVJ will probably be much lighter than other Aventadors, too. The Twitter post that features the trailer says something slightly ambiguous about having "the best weight to power ratio." We assume that means the best of any Lamborghini. Since this is a teaser, we're expecting to see a more full-fledged video in the near future, hopefully with at least lap time, if no other specifications. Also, the fact that Lamborghini is showing this much of the car now is a sign that a full reveal can't be far away. The Paris Auto Show would be a natural location since it's early this fall. Stay tuned for more in the near future. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.