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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini battery electric 2+2 GT coming by 2027

Lamborghini's Sant'Agata factory hasn't put out a production four-seater car since the last Espada blasted down the road in 1978. We haven't stopped hearing rumors about another four-seat Lamborghini car since the Italians introduced the four-door Estoque at the 2008 Paris Motor Show. The subject's been especially warm over the last three years, ever since former Lamborghini CEO Stefano Domenicali told Automotive News in 2018 there was a five- to seven-year window to add a fourth vehicle to the lineup. Matters have firmed up since then, current CEO Stephan Winkelmann telling Autocar a few months ago that this fourth vehicle is in the initial stages of development and will hit the market "in the second half of the decade." Winkelmann said the company hasn't decided on the platform or the bodystyle — those answers come next year — but he favors a 2+2 GT. AutoNews' crystal ball gazing into future product says we'll get a battery-electric version of just that between 2025 and 2027. Porsche and Audi will contribute to the project, which is only natural seeing as they're the Volkswagen Group's mainstream performance brands leading the way with spicy EV sedans. With the changes that have happened at VW, the timeline means that the Italian brand might not adopt the Porsche Taycan's J1 platform nor the Audi A6 E-Tron's PPE platform, but could get the highly modular Scalable Systems Platform that debuts under the Audi Artemis in 2026. The SSP bones combine aspects of Volkswagen's mainstream MEB and performance-oriented PPE electric architectures. The conglomerate expects 80% of Group products to use it, counting some 40 million unit sales across all brands over the platform's lifetime. The only details we have about what's coming concern the EV's mission statement. Winkelmann said he told designers "this car has to be recognized as something different to what weÂ’ve done before" ... "[showing] a new way of designing cars" while still clearly being a Lamborghini. We would just like Lamborghini to remember that it has the Asterion (pictured) saved on a hard drive somewhere. Hint. As a middle child between the scarab-looking screamers the bull brand is most known for and the Urus SUV the brand makes the most money on, the electric GT is expected to sell annual volumes somewhere in between those siblings. As for capability, in 2019, company head of R&D Maurizio Reggiani mentioned 350 miles of range as a suitable figure.