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Lamborghini CEO Stefano Domenicali talks doubling production and saving the V12

Stefano Domenicali took over the reins of Automobili Lamborghini from Stephan Winkelmann back in February. A few of the most important decisions in Lamborghini history were made shortly before Domenicali's tenure started, like the green-lighting of the Urus SUV, so we jumped at the chance to speak to him about the company's future at Pebble Beach this past weekend. If you don't know the name, a little background: Domenicali's previous job was running the Ferrari Formula 1 team. So not only has he switched from Ferrari to arch-rival Lamborghini, he moved from a racing program to a supercar company that has historically been much less involved in motorsport. That being said, Domenicali has indicated he will stay his predecessor's course. Our interview is below. Alex Kierstein: We're here at the Pebble Beach Concours d'Elegance. You were judging this morning – what were you judging? SD: I was an honorary judge of category on elegance, on open cars. I had six cars, actually, 1911 to 1930 supercars, I would say. It's my first time here in Pebble Beach. My previous business [as director of Ferrari's Formula 1 team] I was always busy in that moment of the year. I say that I was impressed by the quality, the presentation, and the level of cars – and the people that are here. AK: And it's a great way to involve the owners. SD: Yeah. It is really super. I have to say that on top of this, I go home with a very, very positive [feeling], and on the other side, a big responsibility. Really, the comments, the things that came out during this weekend are extraordinary. That means that we have taken the right path that's the future. Now is the time where we need to grow in the right dimension, with the right step, both from the technological point of view and the branding positioning point of view. Don't forget that in two years' time, when the new SUV will come, this will represent for us a new challenge ... Even if you can say that we had the LM002. We need to prepare ourselves, the network, the company, and this is what we are doing. For example, so far, in the Sant'Agata plant, we are building the premises for the new SUV. I can assure you that for sure on our side, the super sports car remains the key market. We will never take Lamborghini out of this segment. It's a niche of which we will never push on the volume approach more than the numbers [we expect to see at the end of the year]. It should be, touching wood, another record year.

Lamborghini Squadra Corsa previews 830-hp hypercar and racing Urus ST-X

At the conclusion of last year's Lamborghini Super Trofeo series, the Sant'Agata Bolognese carmaker's Squadra Corse division unveiled the SC18 Alstom. That was a one-off, customer-commissioned, extreme track car based on the Aventador SVJ, and the first wholesale creation from the racing department. At this year's series finale in Jerez, Spain, it teased a limited-run hypercar and an evolution of the race-bound Urus ST-X. The hypercar proves a rumor from earlier this month, when a poster at the McLaren Life forum said he was "Going to spec next week and test drive the SVR V12 track version of AV," that AV standing for Aventador. Lamborghini says the track-only car, designed by the company's Centro Stile department, will debut next year. The rumor had posited the hypercar as a ne plus ultra expression of the Aventador's 6.5-liter V12, and that seems to be the case. Engineers extracted 830 horsepower from the naturally aspirated engine, 70 hp more than found in the SVJ. In place of the road car's seven-speed, single-clutch ISR transmission, the unnamed hypercar uses a six-speed Xtrac sequential gearbox, and a mechanical limited-slip differential can be adjusted by the driver for preload. The standard Aventador chassis has been reworked around that powertrain for aerodynamic and safety reasons. The front structure's made of aluminum, a more pliant — and less expensive — material to deal with in case of incidents on the track. The engine's been wrapped in a steel cage in order to increase torsional and bending stiffness. Airflow improves thanks to dual intakes on the hood, an airscoop over the cockpit, and a stonking rear wing.  Lamborghini Urus ST-X View 3 Photos The Urus ST-X has undergone a few changes since its debut last year. The Verde Mantis SUV has been lightened by about 25 percent compared to the production version with "a lighter structure," a vented carbon fiber hood and rear wing, and a racing exhaust. The cabin's luxurious appointment are replaced by a roll cage, racing seats, and a fire suppression system. Scheduled to make its race debut at the end of October 2020 in Misano, Italy, the first pilots to get a chance behind the wheel will be winners of the four classes in the Super Trofeo series.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.