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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Aventador LP720-4 50 Anniversario Edition leaked

As part of the celebration of its 50th anniversary, Lamborghini has created a new version of its Aventador called the LP720-4 50 Anniversario Edition, and images of the black and yellow machine have leaked out online ahead of its official unveiling at the Shanghai Motor Show.
Looking past the bumblebee-spec paint, this Lambo will boast 710 horsepower - or 720 metric horses, which explains its mouthful of a moniker - to go along with an estimated 0 to 62 time of just 2.9 seconds and a top speed of 217 miles per hour. All that speed will be managed by a special carbon fiber aero kit that is reportedly 50 percent more efficient than before.
A report from Carscoops indicate that the Italian automaker will build 100 examples of this anniversary-edition Aventador, though how many of them will be painted in this arresting Giallo Maggio color we don't know. We expect all the details will be flowing forth soon enough, but until then, content yourselves with the high-resolution image gallery above.

Lamborghini's 830-hp V12 hypercar speaks out for the first time

Although the future of the brand includes electrification and hybrid technology, Lamborghini is still here in 2020 displaying the wonder of its brash V12 engine. Following the release of its first solo project called the SC18 Alston, Lamborghini Squadra Corse (LSC) is preparing to debut a limited-edition naturally aspirated track car with a hearty amount of power. A new teaser video gives fans a first listen as to what the car will sound like. LSC first teased this car in October, 2019, and it unveiled a surprising amount of the design (seen below). Sporting a shape that fits the bill of a rumored entry into the Le Mans Hypercar arena, the new Lambo has a carbon fiber monocoque with an aluminum front frame, an airscoop on the roof, a motorsport-focused hood with dual air intakes, and a massive fixed carbon fiber wing. It will be powered by an 830-horsepower version of the 6.5-liter V12 engine, it'll be stopped by big Brembo brakes, and it will have an "innovative self-locking type differential." Like the Alston, the Sian, and the V12 Vision GT that came before it, the upcoming hypercar wears the number 63. Additional style comes from White Peacock wheels wrapped in Pirelli color edition tires. As mentioned, the video below gives multiple views of the car and it appears the rear features a spine similar to that seen on the Sian, and it will wear tri-point graphics that seem to be inspired by the Sian's headlights. Get a glimpse of the internals in the new teaser video above, and listen to its exhaust, as it works the dyno. The car will debut "before the end of the year."  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.