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Artist gives Lamborghini Huracan fierce rattle-can paint job

It is nearly impossible to make a car as flashy as a Lamborghini even more so, but Miami-based artist and car customizer Rich B Caliente did just that. Caliente recently unveiled a piece where he painted an Imperial stormtrooper helmet from Star Wars in a striking mixture of matte blues, silvers, and golds. Not long after, Caliente was contacted by an artist known only as ZEVIGG who saw the customized stormtrooper helmet and wanted the same treatment for his Lamborghini Huracan. "I asked him to give me a day to think about this project since it involved major amounts of time and effort, on top of that it had never been done before as far as color blending an entire car. After some careful thought, I felt confident that I could knock it out of the box even though it was a $200,000-dollar car I'd be using as my canvas," Caliente told DUB Magazine. Dubbed "Project Inspire", the work took place over the course of three days in a paint booth at Exclusive Motoring, a high-end customization shop in Miami. Using nothing but spray paint cans, Caliente hand painted the Lamborghini like a grafitti artist spraying an underpass. The mixture of paints gave the car a rich patina and provided a base on which the car's owner added his own personal artistic touches. The car's look was capped off by Vossen Precision Series wheels, which were painted to match the car, and a set of grippy Toyo Proxes to keep the powerful Lambo planted. Soon after completion, the car was driven at the Miami leg of the Bullrun Rally. It now resides with its owner in New York City, where ZEVIGG parades it around as a rolling piece of art. Related Video: News Source: Motor Trend, DUB Magazine, @raymondneice Weird Car News Lamborghini Ownership Coupe Supercars Videos paint huracan street art

Lamborghini explains how (and why) it designed the Huracan Sterrato off-roader

Lamborghini broke new ground (literally and metaphorically) by launching an off-road-ready variant of the Huracan called Sterrato. It's not the brand's first off-roader; that branch of the family tree includes the LM002 built in the 1980s and the Urus. But it's the only Lamborghini that has made the improbable leap from the track to the trail. I sat down with Rouven Mohr, the head of the firm's research and development department, to find out how and why the Sterrato came to life. Interestingly, it started with a wild idea floated by executives during a dinner. [The following has been edited for clarity.] RG: What's the story behind this car? RM: I have a personal connection to this project. The basic idea was born at a dinner I attended the first time I worked for Lamborghini, in 2017. I was eating with Maurizio Reggiani, my former boss, and Mitja Borkert, our chief designer, right after a test of the Urus. We were so happy talking about how much fun the Urus is to drive on gravel, and we said, "This would be even cooler with a super-sports car." At that time, I was responsible for whole vehicle development. When I got back to the office, I decided to take an old Huracan durability test car that was scheduled to be scrapped and build a demo car. Everybody was so in love and agreed it was very cool, but based on other priorities the company decided to stop [the project]. When [CEO] Stephan Winkelmann returned to Lamborghini, he saw the car and asked why we didn't build it. So, we restarted the project. I'm back at Lamborghini now, and it's a big pleasure for me to bring this project to the market. RG: Beyond the cool factor, what was your goal during the project? RM: This car's mission is quite easy to explain. At Lamborghini, we always have two pillars. One is performance, which means pure numbers like top speed and lap times. It's not only Lamborghini [that can deliver this], however, because a lot of other brands also have the numbers. We are always looking for something unexpected that improves the driving thrill, the overall experience, and we recognized after testing the demo car that there is really nothing comparable from the perspective of pure emotional driving behavior on the market. The mission of this car is to bring maximum driving fun, not only on the track but also on low-grip surfaces. The mission of this car is transferring the driving experience that we have from the Huracan STO on the track to low-grip surfaces.

As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.