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Lamborghini Huracan to get What3Words navigation

The Lamborghini Huracan will soon launch a novel navigation system that can take you to any point on the globe with incredible specificity. It relies on a geocoding system called What3Words that, as the name implies, uses a combination of just three words — rather than building numbers and street names — to describe locations. Here's how it works. The creators of What3Words divided the entire planet into 10 by 10 foot squares and randomly assigned three words to each one. There are 57 trillion squares in all, each with three words pulled from a pool of 40,000 in the English language. For example, the Washington Monument has a pretty confusing street address: 2 15th St NW, Washington, DC 20024. What3Words identifies that location as "congratulations, fingernails, desk". The idea is that those three words are much less prone to misinterpretation, especially by a computer or voice recognition system. Its level of granularity also has advantages if, say, you're trying to tell a friend where you're waiting at large concert venue. It can also get very precise in areas where there are no roads or buildings at all. In fact, the app helped rescuers locate a group of lost hikers in the U.K. To be fair, the system isn't exclusive to Lamborghini; the Huracan is just the first to roll out this technology in conjunction with Alexa's voice activated navigation, according to the New York Times. The Huracan will receive this functionality this year. For the record, the 2018 Mercedes A-Class was the first car to use What3Words for navigation. Of course, the system isn't perfect. Unless someone gives you a What3Words address, you still have to translate a regular street address to the What3Words address in order to use the system. Also, its random nature doesn't really provide an intuitive relationship between one location or another. With street addresses, you understand that 100 Main Street and 102 Main Street are near each other, while 900 Main Street might be far away. And you can see whether you're getting closer or farther by looking at the numbers. The square directly north of "congratulations, fingernails, desk" is "dome, next, senses". So there might still be a while before What3Words is adopted for widespread use. We could see this being useful in an off-road vehicle meant to venture into the wilderness. Still, the more options the better, and if What3Words does become commonplace, the Lamborghini Huracan will be ready.

Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Lamborghini Accademia heading to Laguna Seca

If you want to learn how to get the most out of your Lambo, who better to teach you than Lamborghini itself. That's why the Bolognese automaker has launched the Lamborghini Accademia. Developed by the factory's Squadra Corse competition department, the Lamborghini Accademia is set up to show customers how to handle their supercars on a closed track and with the expert tutelage of factory instructors.
The trouble for American customers, though, is that the Accademia has (this year, at least) only held sessions at European tracks like Imola in Italy and Hockenheim in Germany. Not that the cost of a transatlantic flight would deter someone splurging six figures on a supercar, mind you, but we're glad to report now that the program is coming to North America for the first time.
Between September 14 and 17, the Lamborghini Accademia will be setting up shop at California's legendary Mazda Raceway Laguna Seca. That's where instructors will run groups of 24 students through the finer points of slalom, acceleration, braking, drifting and section-by-section learning of the famous track, from the Andretti Hairpin to the famous Corkscrew... all from behind the wheel of the new Huracán LP 610-4. Not a bad place to experience the Raging Bull marque's latest creation, or a bad car in which to experience one of America's finest racing circuits.