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Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

First US customer gets the keys to $1.9 million Lamborghini Centenario

Ferruccio Lamborghini's 100th birthday party has now reached the United States. The Lamborghini Centenario – the souped-up Aventador that celebrates Lamborghini's founder – was delivered to its first US customer in Newport Beach, CA, the company said Thursday. The $1.9 million supercar was unveiled in 2016 to mark the 100th birthday of the industry leader, and it's limited to a 40-car run that's split between coupes and convertibles. Naturally, Lambo says they're all sold out. The first US car is a black and blue hardtop. The company says this one was custom built with a glossy carbon-fiber exterior. Inside, is the same color scheme set to leather and Alcantara. Lambo says the rest of the Centenario's US customers will get their cars this year. In case you've forgotten, the supercar runs a naturally aspirated V12 with 759 horsepower capable of hitting 62 miles per hour in 2.8 seconds en route to a top clip of 217 mph. Lambo builds each one to the personal tastes of the customer through its Ad Personam program. "When Ferruccio Lamborghini began realizing his dream of creating the best supercars in the world, he wanted to reach a large audience through production, but he also wanted to keep the unique nature of limited-edition vehicles that clients are able to personalize to their own tastes and style," Automobili Lamborghini America COO Alessandro Farmeschi said in a statement. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Lamborghini Centenario Design/Style Lamborghini Luxury Supercars lamborghini centenario

Lamborghini SC18 Alston is a ferocious first from Squadra Corse

Lamborghini has worked up a number of limited-editions and one-offs over the past decade, from the run-of-20 Veneno to the one-of-one Egoista and Aventador J. The standard production-car division worked up those previous efforts. Now, Lamborghini's racing division, Squadra Corse, has dreamed up a one-off for the first time as a commission for a client. Called the SC18 Alston, the Aventador-based coupe starts at the marker laid down by the SVJ and takes a few barbarous steps beyond. The point, apparently, was a road-going car with maximum track performance. Squadra Corse designers, working with the customer and Lamborghini Centro Stile, penned an aero package that borrows elements from Huracan race cars. The front hood air intakes were derived from the Huracan GT3 EVO, while the side and rear fenders, the fins and the scoops take inspiration from the Huracan Super Trofeo EVO. The three-stanchion wing hearkens to the Veneno, the rear taillight pattern and valance curve reference the Centenario, and the way the rear wing endplates rise from the fenders suggests the Bugatti Vision GT. The power unit comes untouched from the Aventador SVJ, meaning a 6.5-liter V12 with 759 horsepower and 531 pound-feet of torque, shifting through the seven-speed ISR gearbox. An engine cover with 12 vents, also derived from the racing programs, keeps the fury cool, and a new exhaust design produces a new sound. Lighter carbon fiber bodywork drenched in Grigio Daytona hides the internals and reduces weight. Screenprinted red accents on the body panels coordinate with accents on the center-lock wheels — 20 inches in front, 20 in back — and specially developed Pirelli P Zero tires. The cabin's been dressed in Nero Ade Alcantara with red cross-stitching, and a pair of carbon fiber buckets. There's nothing not to like here, and we suspect this won't be the last unique effort we see from the Squadra Corse brand. Related Video: