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Lamborghini Urus makes North American debut, will arrive in September

After officially revealing the production version of the new Urus last month, Lamborghini pulled the sheets off the super-SUV on Monday night at a private event at the Museum of Contemporary Art here in Detroit to give both North American media and customers of the brand their first look at the vehicle in the metal. It's the first time the Italian carmaker has had a presence in the Motor City during the Detroit Auto Show for quite some time, perhaps a sign of the importance placed on this model. The United States is Lamborghini's largest market, and the company expects nearly a third of its Urus production is destined to cross the Atlantic. If all goes to plan, the newly remodeled Sant' Agata Bolognese factory will have doubled its production output by this time next year. We will have a full eight months before we start to see how well Lamborghini can convince buyers to write checks, as the company tells us the first deliveries will start in September. With a starting price of $200,000, the Urus will have only a handful of competitors, namely the Bentley Bentayga and perhaps a very well-optioned Porsche Cayenne Turbo or Land Rover Range Rover SVAutobiography — though it now looks certain a Ferrari SUV is coming. Still, Lamborghini maintains that the Urus will be in a class of its own with its unrivaled horsepower-weight ratio and top speed of 189 mph. Related Video: Featured Gallery 2019 Lamborghini Urus: Detroit 2018 View 20 Photos Related Gallery Lamborghini LM002: Detroit 2018 View 9 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Design/Style Plants/Manufacturing Detroit Auto Show Lamborghini Crossover SUV Luxury Performance 2018 detroit auto show

Lamborghini Urus Performante First Drive Review: The Lambo SUV gets more Lambo

COPENHAGEN, Denmark – If youÂ’ve followed the automotive industry for long enough, you likely remember when SUVs made by companies known for low-slung sports cars were the subject of controversial headlines. Fast-forward to 2023, and the controversial has become commonplace. Massive people-movers with supercar-like power are the status quo in the luxury segment, they usually outsell their more poster-friendly stablemates by a wide margin, and many of the companies who arenÂ’t already on this bandwagon are looking for a place to jump on. Unveiled in 2017, the Lamborghini Urus has amassed a significant following (itÂ’s the Italian brandÂ’s best-seller) and a growing list of rivals that includes the Aston Martin DBX. While itÂ’s no longer the newest kid on the block, it recently received a round of updates and gained a range-topping Performante variant. “We got a lot of new customers with the Urus,” said Luca Pacini, LamborghiniÂ’s head of R&D strategy and projects coordination. “WeÂ’re happy that people recognize the Lamborghini brand in it, and we decided to characterize it even more by offering a wider range that stretches from comfort to performance — performance is LamborghiniÂ’s DNA, after all. This caters to the demands of our customers.” Releasing a sportier Urus makes perfect sense since sister company Bentley and rival Aston Martin both offer higher-spec variants of their SUVs. Still, calling it “Performante” is a bold move because Lamborghini has historically reserved this nameplate for hardcore evolutions of its V10-powered models. ItÂ’s not merely a marketing pirouette: the Pikes Peak record-setting Urus Performante stands out from the Urus S with a specific body kit that includes a redesigned front splitter and a reasonably subtle roof-mounted spoiler. Lamborghini claims these updates contribute to a not-insignificant 8% increase in downforce. Carbon fiber parts (like the vented hood) and a titanium exhaust system designed by Akrapovic help make the Performante about 104 pounds lighter than the Urus S, though it nonetheless tips the scale at approximately 4,740 pounds. Light? Well Â… yes, kind of. Although the uber-Urus weighs about twice as much as a new Mazda MX-5 Miata, none of the models it competes against qualify for the “lightweight” label. AstonÂ’s DBX 707 checks in at 4,940 pounds and every Bentayga variant weighs more than 5,000. Chassis changes are part of the Performante treatment as well.

Lamborghini Urus ST-X due out in 2020, hybrid with boost mode still on the way

LAS VEGAS — Lamborghini will expand the Urus range by taking it in two completely different directions. The SUV will go racing by the end of 2020, and it will gain a gasoline-electric hybrid powertrain. Autoblog sat down with Maurizio Reggiani, the head of the Italian firm's research and development department, at CES to get the latest on both projects. An updated variant of the track-bound Urus ST-X concept (pictured) made its debut in 2019. Development work is ongoing in the automaker's Squadra Corsa department, Reggiani told us, and the model is scheduled to appear during the 2020 Lamborghini Super Trofeo World Final taking place in Misano, Italy, Oct. 31 to Nov. 1. "There will be a demo race where we'll present the format," Reggiani said. Meanwhile, another team is busily developing the plug-in hybrid variant of the Urus. It's a relatively straightforward process, because the model's platform was designed with electrification in mind, and the other models built on it (including the Porsche Cayenne and the Bentley Bentayga) are already available with hybrid power. The trick is figuring out what Lamborghini can bring to the table to differentiate itself from its sister brands. "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform," Reggiani said. While he stopped short of revealing what his team has decided, and he didn't share the model's unveiling date, he told us the driving mode selected will have a big effect on how the plug-in hybrid system dispenses electricity.  "We have seven different driving modes in the Urus, and what will be important is that every driving mode use electric power in a different way." Pressed for details, he singled out a "boost-oriented mode" created for maximum performance and an efficiency-focused mode that puts fuel economy front and center. Lamborghini is also taking its supercars into hybrid territory. We already know the Aventador's successor will offer a gasoline-electric powertrain, but the system won't be related to the one fitted to the Urus. Making a hybrid supercar is far more challenging than putting the system in an SUV, due to weight and packaging constraints, and going entirely electric would be even more difficult. Reggiani asserts the technology isn't ready yet. "When you drive a super-sport car, you want to have the freedom to do what you want.