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Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chinese automaker readies a Lamborghini Urus fake

Do you love the absurd angular looks of the Lamborghini Urus, but don't have anywhere near the $200,000 needed to buy one? We have good news, then. A Chinese automaker is building a knockoff that costs about a tenth the price. Of course, you'll probably have to go to China to own and drive it. According to carnewschina.com, the vehicle in question comes from Huansu, one of several brands under major Chinese automaker BAIC. The company's name translates to "Magic Speed" according to the news outlet, as well as a Google translated version of PCAuto, a Chinese car news website. The model name is reportedly called C60, but it also has the name Hyosow on the back. It certainly hits the design on the head. Or at least 90 percent of the head. The silhouette of the grille is nearly identical, but it picks up a quartet of LED foglights on each side. The massive hexagons in the Lamborghini's grille are replaced with slats. The headlights are similar with individual LEDs, but the shape is much simpler. Continuing around the side, the Lambo's triangular fender vents have morphed into something that looks more like a shovel. The doppelganger lacks some of the sharp creases of the Italian car, and the resemblance really starts falling apart at the back. The large taillights of the Huansu have some of the angular lighting designs of the Lamborghini, but they aren't nearly as striking as the Lambo's narrow elements. There aren't any big vents, and the diffuser is far more boring on the Huansu. All that being said, though, this sucker is a blatant knockoff, regardless of how accurate it is or isn't. Despite a name like "Magic Speed," we don't expect this C60 Hyosow will have much of it, since it will reportedly have just a 2.0-liter turbocharged four-cylinder making 195 horsepower. At least it will be practical, housing between 5 and 7 people depending on how it's equipped. And of course, it's way cheaper. Converting Car News China's price estimate to U.S. dollars, the Huansu will only cost between $15,000 and $24,000. It may be a shameless knockoff, but we have to admit it probably isn't going to cost Lamborghini sales. People with Toyota Corolla money aren't on the verge of buying a supercar anytime soon. The official reveal of the SUV will be on June 6 at the Chongqing auto show, according to PCAuto. Related Video: News Source: China Car News, PCAuto Lamborghini Crossover SUV chinese copy

Lambo Urus to stay true to concept, but almost didn't happen

Lamborghini has been making noise about adding a third model line for years, and it's finally going to happen now that the Urus concept has been approved for production. It'll likely be a while yet before all the details are sorted out and revealed to the public, but while visiting the factory in Sant'Agata Bolognese, Autoblog was able to glean some intriguing details about the Italian automaker's forthcoming crossover and its path it is taking from concept to production. "It's good to have heritage, but the LM002 is not the reference or the blueprint." - Lamborghini CEO Stephan Winkelmann We first saw the Urus concept back in 2012, and Lamborghini has been lobbying its parent company Volkswagen ever since for the go-ahead to put it into production. Now three years later, it finally has the green light. A company representative told Autoblog the production version looks "very" close to the concept. (No ground-up redesign here, then, like sister-brand Bentley did with its inaugural crossover project.) Speaking with a small group of journalists in Sant'Agata, the company's chief executive Stephan Winkelmann confirmed that "the SUV could be the [company's] first car with a turbo, and it could be the first car with a plug-in, if we have the opportunity to have more than one engine." The Urus (or however it's ultimately labeled for production) will also be decidedly geared towards on-road performance – unlike the Rambo Lambo on display in the museum next door. "It's good to have heritage," said Winkelmann, "but the LM002 is not the reference or the blueprint" for the new model. As to the question of why it has taken three years to get approval, and why it will take another three to put it into production, Winkelmann was frank: "Basically if you look at our numbers, we are a company which is growing at a fast pace, but we are very small," said the affable executive. "We had to find a way to almost double our efforts, because it's not the exchange of a model line, with the Gallardo and Huracan, it's adding a model line. And not out of 20 to come to 21 models, but from two to three is a major effort, and you have to have a rock-solid business case." "Putting 500 more people inside a company which is now at 1,200, you can imagine what it means. Doubling almost the size of the area here where we are sitting today. Investing hundreds and hundreds of millions.