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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Italdesign Giugiaro Parcour Concept

Coachbuilt Italian Finery Rides High In The Mediterranean
Apparently, the appropriate gift to give for the 45th anniversary of almost anything is a blue sapphire stone. I cannot imagine Autoblog readers craving a story about that, so I'm glad that Italdesign Giugiaro spared me that gig and instead created this truly interesting Parcour concept to mark its 45th anniversary.
Parcour is named after the generally urban activity of French origin (spelled "parkour"), of throwing one's (presumably) agile body off walls and railings in an anti-gravity freestyle momentum ballet. This sometimes ends up being broadcast on YouTube, particularly to show a parkour session gone horribly wrong, with the star taking a metal banister in the cojones or receiving a fetching bouquet of twisted fingers. Clearly design boss at Giugiaro, Fabrizio Giugiaro (son of legend Giorgetto), and his squad had more coordinated good parkour-ing in mind when they let me drive their cool creation on the island of Sardinia. (I live not far away, so it's a one-hour flight with the herds on a low-cost airline.)

Dave Lang lands 180 Rollerblade jump over Lamborghini, Bam Margera crashes it anyway

Lending further credence to the internetism "This is why we can't have nice things," real-life court jester Bam Margera had a tough weekend with his Lamborghini Murciélago after letting rollerblader Dave Lang perform a 180-degree jump over it.
While the stunt seemed to go off without a hitch, a second video has emerged showing Margera attempting to back his Lamborghini convertible up. Despite the presence of side mirrors, the former Jackass host hits a Cadillac. The damage to the Murciélago appears largely cosmetic, although we highly doubt the error is going to come cheap.
There is some salty language in the video, although everything, even the subtitles, are bleeped out. We've got both videos below, so if you're in the mood for a little schadenfreude, feel free to take a look.