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Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

Is it possible to cook a turkey with a Lamborghini Aventador?

Is it possible to cook a turkey with a Lamborghini Aventador? The answer is quite likely no, but it sure is fun to watch YouTube's supercar videographer extraordinaire Shmee150 give it a whirl. The supercar fanatic got a hold of an Aventador tuned by Oakley Design - and dressed up like Rudolph the Red-Nosed Reindeer - to see if the car's two-foot exhaust flames could cook his Christmas turkey.
We'll let you be the judge of the effectiveness of this cooking style, but whether it does the job or not, as far as enthusiasts like us are concerned, it sure beats the oven or deep frier. Scroll down to watch the flame-throwing Lamborghini in action, along with another bonus video from Shmee150 where he picks the turkey up from the store in an Audi R8 Spyder.

Lamborghini's Centenario Roadster has arrived and it's already sold out

We love a good crazy Lamborghini design. While Pagani and, arguably, Koenigsegg have overtaken Lambo in the crazy department lately, Lamborghini still has its magic touch. For evidence, let us introduce you to the Centenario Roadster. It was unveiled this afternoon at Pebble Beach. Based on the Centenario coupe that was built in honor of Ferruccio Lamborghini's hundredth birthday (if he were still alive today), the roofless version is essentially the same supercar, but with the added luxury of unlimited headroom. Both Centenarios are based on the underpinnings of a Lamborghini Aventador and built around a carbon monocoque with a 759-horsepower, 6.5-liter V12 in the middle. Thanks to the naturally aspirated V12, the Centenario Roadster can sprint to 62 mph in 2.9 seconds, which is only a tenth of a second slower than the coupe. Not bad. Only 20 Roadsters will be built, the same number as the coupe, and, according to Automotive News, they've all been sold. While the hardtop went for $2 million, the Centenario Roadster, in all of its roofless glory, will run roughly $2.3 million. To us, even though we can't afford it, the insane price tag somehow makes sense. Related Video: Featured Gallery Lamborghini Centenario Roadster Debut View 17 Photos Related Gallery Lamborghini Centenario Roadster News Source: Lamborghini, Automotive News-sub. req.Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Misc. Auto Shows Lamborghini Convertible Performance Supercars Pebble Beach lamborghini centenario