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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Lamborghini confirms Le Mans Daytona hybrid entry for 2024

Last August, Racer magazine reported that Lamborghini had green-lit a project to put a car in global endurance racing's Le Mans Daytona hybrid (LMDh) class, but wasn't ready to announce it yet. The brand's head of motorsport for the U.S. said at the time that work on a factory endurance program was "90 percent of the way there." Now, the last 10 percent has been completed, and the Sant' Agata Bolognese carmaker announced its LMDh car will start racing in 2024. The class, developed by the U.S. IMSA organization in collaboration with France's ACO, begins competing next year. Here's the refresher on the top to endurance racing categories, LMDh and Le Mans Hypercar (LMH), both of which are allowed to run in the FIA World Endurance Championship and the IMSA WeatherTech SportsCar Championship. LMDh cars use a spec chassis provided by one of four suppliers, Dallara, Ligier, Multimatic or Oreca. LMDh teams can use any engine and electronics they want, but they will all fit a spec hybrid unit supplied by Bosch, a spec lithium-ion battery from Williams Engineering, and a spec gearbox from Xtrac. Max horsepower is limited to about 680. VW sister brand Porsche opted for a Multimatic chassis powered by a turbocharged V8. Sportscar365 believes Lamborghini will buy a Ligier chassis. Since the R8 and its V10 are headed for the dustbin, Lamborghini could use a V8 as well. Every team creates its own bodywork, the limit being a 4:1 ratio of drag to downforce and a single aero package for the year to keep costs down. As the teaser shows, Lamborghinis on the track will be known by their Y-shaped DRL signatures, too.  Audi had been planning an LMDh entry, but dropped out when it confirmed its eventual entry into Formula 1. So for the moment, Lamborghini will join other LMDh manufacturers Acura, Alpine — which will switch from its current LMH car to LMDh in 2024, BMW, Cadillac, and Porsche. That latter brand is also going into F1, but hasn't axed any other programs. The LMH class is based on roadgoing hypercars, a manufacturer required to sell 20 of the retail hypercars over a two-year period to qualify. Although output's capped to around 680 hp as with LMDh, manufacturers can develop their own engines, gearboxes and hybrid systems. Discrete bodywork is allowed, held to the same drag-to-downforce ratio limit. The current LMH entries are Alpine, our own Scuderia Cameron Glickenhaus, and Toyota.

Lamborghini's Lock out as American COO

It looks like Lamborghini is going to need a new executive to run its North American operations, as the man who's held the job until now has parted ways with the exotic automaker.
That man is Michael Lock, who has held the position of Chief Operating Officer at Automobile Lamborghini America LLC for nearly two years now. We don't know what the reasons are for his departure, or for that matter whether the departure was instigated by Lamborghini or Lock. However, Lamborghini's official notice released yesterday does state rather flatly: "as of today the collaboration with Michael Lock, COO of Automobili Lamborghini America, is terminated" even as it thanks the executive for his efforts and wishes him the best moving forward.
For the moment, Lock's post will be assumed by Thomas Felbermair, Commercial Director at Automobili Lamborghini, while site operations will be handled by Rene? Sueltzner, who is also in charge of after sales at Automobili Lamborghini America.