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Lamborghini Revuelto gets its closeup, makes some noise

Lamborghini revealed the successor to the Aventador at the end of March. The new biggest, baddest bull from Sant'Agata is called the Revuelto, powered by a hybrid V12 designed to celebrate the most feral side of Lamborghini's take on internal combustion while also providing everyday hybrid manners in the city and meeting global emissions regulations. The first public viewing happened at Auto Shanghai in April, the Revuelto taking its first European bow late in the month at Milan Fashion Week, where Lamborghini also showed versions of the 60th Anniversary Huracan models. Now we're getting more details on the new V12 in Lamborghini's own words, thanks a seven-minute video called "The Challenge." Most importantly, we're getting a taste of the Revuelto's sounds. A leaked trademark application in Europe from earlier this year put a clip of the Revuelto's pure EV mode on YouTube. That video's been banished, but at 3:10 in this new vid there's a sample that sounds similar to the leak. It opens up a discussion of techniques the sound engineers used to represent the new frontier for the brand, that section ending with a short blast of V12 noise. Technical officer Reuven Mohr runs through some of the special numbers defining the Revuelto: The carbon fiber "monofuselage" is composed of RTM, pre-preg, and forged carbon fiber and weighs 10% less than the previous carbon tub while being 25% stiffer; and the V12 makes 30% more power than the final Aventador while producing 30% fewer emissions. There's also an animation of the new eight-speed double-clutch gearbox that houses an electric motor. Replacing the former longitudinal transmission placed between the cabin seats with a compact unit mounted behind the engine meant being able to move the engine forward. Mohr gives the impression the relocation enabled designers to add a proper, deep diffuser. However, the 2017 Centenario gave us a taste of what we have now, including the visible chunk of rear tire. There's so much more we're still waiting to find out about the new Italian flagship, but you can start your studies with the video above. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

What Lamborghini Urus' unapologetic unveiling tells us about the super SUV

BOLOGNA, Italy — "Like a storm at a wedding," was Italian Prime Minister Paolo Gentiloni's diplomatically lyrical description of the 'problemo tecnico' that plunged the Lamborghini Urus production line into an awkward silence just as the build-up to the car's unveiling was reaching a crescendo. Given the scale of the event, the hundreds of media, customers and VIPs flown in, the preparation of the new production line for a gala dinner and all the rest of the glitz and glamour, this must have been an excruciatingly embarrassing moment for Lamborghini boss Stefano Domenicali. If it was, he didn't show it, gamely jumping into the middle of the unlit arena with the microphone and stalling for time as two examples of the Urus were whisked around from the adjacent production line, brought hurriedly before the waiting crowd and then thrown into the spotlight for R&D boss Maurizio Reggiani to do his thing. All of this proves that flying all the way to Bologna to attend an unveiling event in person is the last place you want to be if you want the scoop on a new Lamborghini, the vital information on the car already live and online while we folks in the factory were — literally — in the dark. You'll have already read the headlines, gasped at the horror of a turbocharged Lamborghini and then again in amazement at the performance stats the 641-bhp 4.0-liter V8 delivers. 0-62 mph in just 3.6 seconds is but a few tenths off what a Huracan achieves, 0-124 mph in 12.8 seconds putting the Urus into the seriously fast league for any type of car, let alone an SUV. The shock value of the looks has been tempered somewhat by the fact that concepts, test mules and drawings have been in the public domain for a long, long time. We've gotten used to the idea of a Lamborghini SUV, and the design theme of an Aventador on stilts was long-previewed. But what's it like in the metal? Unapologetic would be one word that springs to mind. But then that's the Lamborghini way, right? This is not — never has been — a brand for wallflowers. Even with that in mind, the Urus is a middle finger raised to anyone concerned about brand values being cheapened by the fact it shares platform, engine and electrical architecture with similar products from Audi, Bentley and Porsche. You'll have your own views there. You'll also realize why Lamborghini had to do it and, perhaps, wonder why it took so long.